Viral Video & AI Content Specialist

About Learn with Leaders

Learn with Leaders partners with top global universities and thought leaders to create transformative learning programs for students worldwide. We inspire young learners through masterclasses, workshops, and mentorship programs that build confidence, creativity, and leadership skills.

Role Overview

Viral Video & AI Content Specialist

Key Responsibilities

1. Viral Video Creation & Strategy

• Research and identify trending formats, sounds, and hooks on Instagram, TikTok, and YouTube.
• Develop short, emotionally engaging, high-retention videos tailored to Gen Z audiences.
• Use AI tools to generate ideas, scripts, visuals, and edits quickly and efficiently.
• Craft narratives that align with Learn with Leaders’ mission and resonate with students, parents, and schools.

2. AI-Driven Content Production

• Use

  AI video generation tools

  (Runway, Pika Labs, Synthesia, HeyGen, etc.) for rapid video creation.
• Apply

  AI voiceover, subtitle, and translation tools

  to localize and scale global content.
• Experiment with

  AI-based storytelling, music selection, and thumbnail generation

  to maximize reach.

3. Social Media Optimization

• Optimize videos for engagement, retention, and virality through creative hooks, pacing, and captions.
• Schedule and manage posting cadence across Instagram, TikTok, and YouTube.
• A/B test headlines, thumbnails, and CTAs to drive followers, engagement, and conversions.
• Collaborate with the digital team to align video strategy with program launches and events.

4. Analytics & Growth

• Monitor performance metrics (views, retention, shares, comments, conversions).
• Use analytics to refine video strategies and identify what works best for each platform.
• Stay on top of viral trends and emerging AI tools for content creation and growth hacking.

Required Skills & Experience

• 2–5 years of experience in

  short-form content creation or social media marketing

  .
• Proven success in creating viral content on

  Instagram, TikTok, or YouTube Shorts

  .
• Proficiency with

  AI video, design, and editing tools

  (Runway, Pika Labs, Descript, Midjourney, CapCut, etc.).
• Understanding of

  visual storytelling, Gen Z culture, meme language, and emotional hooks

  .
• Data-driven mindset with the ability to interpret social analytics and optimize accordingly.

Preferred Qualifications

• Experience working with

  education, youth, or creative brands

  .
• Familiarity with

  AI-generated avatars, voice cloning, and automation workflows

  for content scaling.
• Basic video editing and motion graphics knowledge (CapCut, Premiere Pro, After Effects).

Location

Remote or hybrid (India preferred)

email on ipsita@learnwithleaders.com