Ekloud - Dynamics 365 Customer Insights Specialist

Description

Key Responsibilities

Solution Design & Implementation :

• Lead end-to-end design, development, and deployment of Microsoft Dynamics 365 Customer Insights solutions.
• Define data ingestion strategies to unify data across multiple systems (CRM, ERP, marketing, web analytics, and social media platforms).
• Architect and implement scalable data models for customer profiling and segmentation.
  

Integration & Data Management

• Develop and manage integrations between Customer Insights and Power Platform, Dynamics 365 CRM, and Azure Data Services.
• Utilize Azure Data Factory, Power Query, or other ETL tools to cleanse, transform, and load data efficiently.
• Establish data pipelines and workflows to ensure data accuracy, consistency, and timeliness.
  

Analytics & Insights Delivery

• Create unified customer views and advanced segments to drive targeted campaigns and personalized engagement.
• Collaborate with marketing, sales, and service teams to define KPIs and build interactive dashboards using Power BI.
• Leverage predictive analytics and AI capabilities within Customer Insights to uncover behavioral trends and opportunities.
  

Governance & Optimization

• Define and implement data governance, lineage, and privacy frameworks aligned with GDPR and CCPA.
• Optimize performance, scalability, and data freshness within Customer Insights environments.
• Continuously evaluate new Microsoft features, updates, and best practices to enhance solution performance.
  

Stakeholder Collaboration & Enablement

• Act as a trusted advisor to business and technical stakeholders, translating data-driven requirements into technical solutions.
• Conduct user training, workshops, and documentation sessions to build organizational capability in Customer Insights.
• Partner with cross-functional teams in Agile delivery environments to manage priorities and deliver measurable outcomes.
  

Required Qualifications

• 78 years of overall IT experience with at least 23 years dedicated to Microsoft Dynamics 365 Customer Insights.
• In-depth understanding of Customer Data Platform (CDP) concepts, identity resolution, and customer journey analytics.
• Strong expertise in Microsoft Power Platform (Power BI, Power Automate, Power Apps).
• Proficiency with Azure Data Services, including Azure Data Factory, Data Lake, and Synapse Analytics.
• Hands-on experience with Dynamics 365 CRM/CE and integration patterns.
• Sound knowledge of data modeling, segmentation logic, and KPI frameworks.
• Awareness of data privacy and compliance standards (GDPR, CCPA).
• Excellent analytical, problem-solving, and stakeholder communication skills.
  

Preferred Skills

• Microsoft Certifications such as Dynamics 365 Customer Insights Functional Consultant or Power Platform Solution Architect.
• Industry experience in retail, financial services, or healthcare with large customer data ecosystems.
• Exposure to AI/ML features within Customer Insights for predictive modeling and churn analysis.
• Experience with Azure Machine Learning or Cognitive Services integration.
• Strong grounding in Agile/Scrum delivery methodologies.