Ecommerce Specialist

The ideal candidate will expand the company's brand presence by finding the target audience to distribute marketing content to. You will create and implement the marketing strategy using both offline and online methods to gain new customers. The ideal candidate is both a self-motivated individual and a positive team player. 

Job Profile: E-commerce & Performance Marketing Executive

Experience:

Industry:

Employment Type:

Location:

Role Overview

E-commerce

The role requires a deep understanding of online marketplaces like

Experience in Domestic e-comm : Amazon, Flipkart, Blinkit, Zepto

International E-comm : Amazon,

Key Responsibilities

E-commerce Operations

• Manage and optimize product listings, pricing, inventory, and visibility across

  Amazon, Flipkart, Blinkit, Zepto

  , and other marketplaces.
• Track and analyze sales performance metrics such as:

• GMV (Gross Merchandise Value)

• Sell-through Rate

• Conversion Rate (CVR)

• Return Rate (%)

• Buy Box Percentage

• Fulfillment Rate (FBA/Fulfilled by Seller)

• Listing and Optimize

  content (title, keywords, A+ content, images)

  to boost organic ranking and visibility.
• Manage and execute marketplace promotions, coupons, and ad campaigns (Amazon Sponsored Ads, Flipkart Ads, etc.).
• Coordinate with supply chain and warehouse teams to maintain healthy stock levels and minimize out-of-stock rates.
• Track customer feedback and product reviews to improve brand perception and performance.
• Develop and manage ad creatives, targeting strategies, and daily budgets to meet business objectives.
• Continuously track and optimize based on performance KPIs such as:

• ACoS (Advertising Cost of Sales)

• ROAS (Return on Ad Spend)

• CPC (Cost per Click)

• CPM (Cost per 1000 Impressions)

• CTR (Click-Through Rate)

• CVR (Conversion Rate)

• CAC (Customer Acquisition Cost)

• Impression Share

• Perform

  A/B testing

  for creatives, audiences, and placements to improve campaign efficiency.
• Manage remarketing and lookalike audience strategies to enhance repeat purchases and brand engagement.
• Prepare weekly/monthly performance reports with insights and recommendations for optimization.

Tools & Platforms

• E-commerce:

  Amazon Seller Central, Flipkart Seller Hub, Blinkit, Zepto Partner Panel

• Ad Platforms:

  Meta Ads Manager, Google Ads, YouTube Ads, Amazon Ads

• Analytics:

  Google Analytics, Meta Insights, Amazon Brand Analytics, Data Studio

• Others:

  MS Excel / Google Sheets, Canva / Photoshop (basic), Keyword research tools

Performance Parameters / KPIs

CategoryKey MetricsTarget / Benchmark (Example)E-commerce Sales

Sell-through Rate

Ad Efficiency

ROI Metrics

Engagement

Conversion

Cost Control

Inventory Health

Customer Metrics

Qualifications

• Bachelor’s degree in Marketing, Business, E-commerce, or related field
• 1–2 years of hands-on experience in marketplace management & paid ads
• Strong analytical and reporting skills using Excel, Analytics, and Ad dashboards

Soft Skills

• Analytical mindset with attention to detail
• Problem-solving & optimization-driven approach
• Cross-functional coordination (design, supply chain, agency, etc.)
• Ownership, accountability, and result orientation

Performance Indicators

Success in this role will be measured through:

• Month-over-month

  sales growth and profitability

• Optimized ACoS and improved ROAS

  across platforms
• Increased

  conversion rates and reduced CAC

• Enhanced

  organic ranking

  and

  brand visibility

  on marketplaces