Ecommerce Manager (Website Management)

🔹 Job Title: E-Commerce Manager (Website Management)

📍 Location: Andheri, Mumbai (Work from Office)

🏢 Company: Cocoon Fine Rugs 🌐 Website: www.cocooncarpets.com

🧵 Company Overview

Cocoon Fine Rugs, part of the Choudhary Export Group, is a third-generation manufacturer, exporter, and luxury retail brand with over 40 years of expertise in handcrafted carpets and rugs. With a presence in 7 cities across India, Cocoon is celebrated for its exceptional craftsmanship, design innovation, and premium customer experience, serving discerning homeowners, interior designers, and the global design community.

🧩 Role Summary

We are looking for a skilled and detail-oriented Digital Marketing Executive with hands-on experience in Shopify website management. This role will focus on maintaining and optimizing our e-commerce presence, improving product visibility, and supporting digital marketing efforts to enhance user experience, engagement, and sales.

✅ Key Responsibilities

Website & E-Commerce Management

• Manage day-to-day website operations using Shopify.

• Upload and manage product listings, ensuring accuracy in product names, SKUs, descriptions,

pricing, images, and tags.

• Organize collections and product categorization to ensure intuitive navigation.

• Optimize product listings for SEO (meta titles, keywords, alt text).

• Handle image editing and uploading for product thumbnails, banners, and detailed views.

• Ensure a seamless and premium UX/UI across the website.

• Use Hotjar and other tools to monitor user behavior and make improvements based on data

insights.

Digital Strategy & Performance

• Work with the marketing team to implement strategies that boost traffic and conversion rates.

• Support SEO and SEM efforts by aligning product and content structure with search best

practices.

• Optimize website performance for speed, mobile responsiveness, and usability.

• Coordinate with external agencies (if applicable) for technical or campaign-related support.

Performance Monitoring

• Track and report on key website KPIs such as traffic, bounce rate, conversions, and customer

flow.

• Identify and suggest website improvements using Google Analytics and customer feedback.

• Collaborate with marketing for A/B testing, page layout adjustments, and call-to-action

enhancements.

Content & Visual Management

• Coordinate with the design team to ensure consistent and high-quality imagery for products and

promotional banners.

• Work with the inventory and merchandising teams to reflect accurate product availability and

stock status.

• Update homepage banners, lookbooks, and collection highlights in line with marketing

campaigns.

🛠️ Required Skills & Qualifications

• 4-6 years of experience in digital marketing, website management, or e-commerce operations.

• Hands-on experience with Shopify and tools like Hotjar, Google Analytics, and Meta Ads

Manager.

• Strong knowledge of SEO/SEM best practices and website optimization techniques.

• Familiarity with visual tools such as Canva, Photoshop, or other editing platforms.

• Excellent attention to detail and a strong aesthetic sense aligned with luxury brand standards.

• Ability to work cross-functionally with design, marketing, and merchandising teams.

• Prior experience with a luxury, lifestyle, or design brand is preferred.

📩 To Apply: Send your resume to recruitments@cocooncarpets.com