Ecommerce Manager

Post:- E Commerce Manager

Location:- Kotla Office

Exp-3-5 Yrs

E-commerce Manager

Key Responsibilities:

1. E-commerce Strategy & Execution

l Develop and implement the e-commerce strategy aligned with overall business goals.

l Manage end-to-end online sales operations, including website performance, customer journey, checkout process, and fulfillment coordination.

2. Website & Platform Management

l Oversee and optimize the e-commerce website (Shopify, WooCommerce, etc.).

l Coordinate with designers and developers to ensure the site is visually appealing, responsive, and user-friendly

l Manage product listings, descriptions, images, pricing, and categorization.

3. Digital Marketing & Sales

l Plan and execute digital marketing campaigns (SEO, PPC, email, social media, retargeting).

l Collaborate with marketing team to launch promotions and seasonal campaigns for eyewear and optical accessories.

l Analyze customer data to identify trends, improve segmentation, and personalize user experiences.

4. Inventory & Order Management

l Work closely with the supply chain and inventory teams to ensure product availability.

5. Analytics & Reporting

l Track KPIs such as traffic, conversion rate, AOV, cart abandonment, and ROI on campaigns.

l Provide regular performance reports and actionable insights to senior management.

6. Customer Experience & Support

l Enhance the customer journey, from product discovery to post-purchase follow-up.

l Implement tools for virtual try-on, prescription uploads, or chat support where applicable.