Ecommerce Growth Manager

We seek an Marketplace Growth Specialist for a D2C brand in Mumbai.

Job Responsibilities

Performance Marketing Strategy & Execution:

• Develop and implement high-ROI performance marketing campaigns across paid channels.
• Manage end-to-end paid media campaigns, from planning and execution to analysis and optimization.
• Optimize ad creatives, messaging, audience segmentation, and bidding strategies to maximize conversion rates and minimize acquisition costs.

Data-Driven Optimization & Analytics:

• Track, analyze, and report on campaign performance, using insights to optimize ad spend and targeting.
• Conduct A/B testing on ad creatives, landing pages, and audience segments to improve ad effectiveness.
• Utilize marketing analytics tools to measure performance and derive actionable insights.

Customer Acquisition & Growth:

• Develop strategies to drive new customer acquisition and scale revenue profitably.
• Implement retargeting campaigns to engage high-intent users and improve conversion rates.
• Collaborate with the retention team to create full-funnel marketing strategies that drive both acquisition and loyalty - especially on amazon - how do we get these customers to become brand website customers

Marketplace & Affiliate Marketing Support:

• Work closely with marketplace teams (Amazon, Flipkart, etc.) to drive paid promotions and optimize ROAS on external platforms.
• Explore and manage partnerships with influencers, affiliate networks, and performance-based collaborations to enhance reach and acquisition.

Budgeting & Forecasting:

• Manage performance marketing budgets efficiently, allocating spending based on data-driven insights.
• Forecast and report on expected ROI, customer acquisition costs, and revenue impact of campaigns.

Job Qualifications

● 8+ years of experience in performance marketing, growth marketing, or digital advertising, within a large D2C or e-commerce brand.

● Proven expertise in managing high-scale paid media campaigns with strong knowledge of scaling on Amazon, Flipkar, Myntra, and programmatic advertising.

● Deep understanding of key performance metrics like CAC, ROAS, CTR, conversion rate, and LTV.

● Hands-on experience with tools

● Strong analytical mindset with the ability to interpret data, optimize campaigns, and present actionable insights.