Ecommerce Growth Manager

Key Responsibility :-

1. Growth Strategy & Planning
Develop and implement growth-focused strategies to increase online sales of plants and seeds.Identify market trends, customer segments, and seasonal demands (e.g. monsoon gardening, festive gifting plants).Plan campaigns around gardening festivals, eco-awareness days, or seasonal planting calendars.

2. Performance Marketing & Campaign Management
Manage digital ad campaigns (Google Ads, Meta, Instagram, etc.) for customer acquisition and remarketing.Optimize ad spend for ROI across all paid channels.Plan and execute SEO and SEM strategies relevant to plant and gardening keywords.

3. Website & Conversion Optimization
Monitor and improve website performance (speed, UX, mobile responsiveness).Implement A/B testing, optimize product pages (images, descriptions, CTA).Work with UI/UX and tech teams to enhance user journey and reduce drop-offs.

4. Track KPIs like CAC, CLTV, AOV, CTR, bounce rate, funnel conversion rate, etc.
Use tools like Google Analytics, Hotjar, and Shopify/WordPress dashboards to derive actionable insights.Present weekly/monthly reports on growth metrics and actionable strategies.

5. Product & Pricing Strategy
Analyze high-performing SKUs (e.g. air-purifying plants, balcony garden seeds).Suggest pricing strategies, bundle offers, or discounts for better conversions.Collaborate with procurement on stocking popular or trending varieties.

6. Customer Lifecycle Management
Build email & SMS flows for onboarding, cart abandonment, replenishment, seasonal guides, etc.Drive loyalty programs, feedback loops, and referral campaigns.Enhance post-purchase experience through gardening tips, plant care guides, etc.

7. Collaboration with Other Teams
Coordinate with the Content team to create plant-specific blogs, guides, and videos.Align with Social Media, Product, Logistics, and Customer Support for seamless execution of campaigns and fulfillment.Help Customer Support understand seasonal product-related queries.

Preferred Qualifications & Skills:

1. 3–5 years of e-commerce or D2C growth marketing experience.

2.Familiarity with gardening, home decor, or green lifestyle brands is a plus.

3.Strong knowledge of SEO, performance marketing, Shopify/WooCommerce, Google Analytics, etc.

4.Creative thinking and data-driven decision-making

Job Type: Full-time

Pay: ₹400,000.00 - ₹800,000.00 per year

Benefits:

• Provident Fund

Schedule:

• Day shift

Work Location: In person