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Director Performance Marketing

4 years

0 Lacs

India

Posted:1 week ago| Platform: Linkedin logo

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Skills Required

marketing strategy data deployment management optimization reporting analysis leadership ads planning analyze retention drive efficiency report content design testing strategies scaling segmentation tracking metrics analytics targeting communication

Work Mode

On-site

Job Type

Full Time

Job Description

This role is for one of the Weekday's clients

Min Experience: 4 yearsJobType: full-timeWe are looking for a highly driven and analytical

Director - Performance Marketing

to lead and scale our digital marketing efforts across multiple channels. The ideal candidate will have deep expertise in paid media campaigns, performance marketing strategy, and data-driven decision-making. This role is central to driving growth and user acquisition through strategic deployment of performance campaigns across Google, Facebook, and other key digital platforms.You will be responsible for end-to-end campaign management — from strategy, execution, and optimization to reporting and ROI analysis. This is a high-impact leadership role for a candidate with strong hands-on experience in

Google AdWords, Facebook Ads Manager

, and other performance marketing platforms.

Requirements

Key Responsibilities:

  • Own the planning, execution, and optimization of performance marketing campaigns across Google Ads, Facebook Ads, and other paid channels.
  • Leverage data marketing to analyze user behavior, segment audiences, and tailor campaigns that maximize acquisition and retention.
  • Drive high-quality traffic and leads while managing cost-efficiency, conversion rates, and return on ad spend (ROAS).
  • Continuously monitor, analyze, and report on campaign performance to optimize toward business KPIs.
  • Collaborate with product, content, and design teams to create high-performing ad creatives and landing pages.
  • Develop A/B testing strategies across creatives, ad copies, audiences, and bidding methods.
  • Lead budget allocation decisions across platforms based on performance data and growth goals.
  • Stay ahead of platform updates, digital trends, and algorithm changes to maximize performance.
  • Build and mentor a high-performing digital marketing team over time.

Key Skills & Requirements:

  • 4-7 years of hands-on experience in performance marketing, with a strong track record of managing and scaling paid media campaigns.
  • Proficiency in Google Ads (Search, Display, YouTube) and Facebook Ads Manager.
  • Deep knowledge of data-driven marketing techniques including attribution modeling, audience segmentation, and conversion tracking.
  • Strong analytical mindset and comfort with marketing metrics such as CPC, CPM, CTR, CPA, and ROAS.
  • Familiarity with web analytics tools like Google Analytics, Google Tag Manager, and pixel integrations.
  • Strong grasp of digital marketing principles including funnel optimization, remarketing, and audience targeting.
  • Ability to translate business goals into marketing strategies with measurable impact.
  • Experience in scaling marketing efforts for B2C or D2C brands is a plus.
  • Excellent communication, stakeholder management, and decision-making skills

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