About the Role: Were looking for a detail-oriented and analytical Marketing Operations Specialist to join our growing marketing team. You ll play a critical role in optimizing and scaling our marketing systems, automations, and processes to drive leads, improve conversion, and support cross-functional collaboration. Key Responsibilities: Manage and optimize marketing automation platforms (e.g., HubSpot, MoEngage, etc.) Set up, test, and monitor campaigns across email, SMS, push notifications, and other channels Collaborate with content, performance, and admissions teams to streamline lead handovers and nurturing journeys Maintain marketing data hygiene across CRM and campaign tools Track, report, and analyze campaign performance, suggesting process and tooling improvements Ensure smooth execution of webinars, events, and digital campaigns from a back-end ops standpoint Help create dashboards, campaign trackers, and process documentation Requirements: 1-2 years of experience in a marketing operations, campaign management, or CRM-focused role Hands-on experience with marketing automation tools (like HubSpot, Salesforce, MoEngage, WebEngage, or similar) Strong understanding of email/SMS marketing, lead scoring, and campaign workflows Proficient in Excel/Google Sheets and basic analytics Detail-oriented with strong organizational and communication skills Ability to thrive in a fast-paced, collaborative startup environment Good to Have: Experience in an edtech or consumer tech environment Familiarity with Zapier, Google Tag Manager, or similar integration tools Basic knowledge of HTML/CSS for email templates Understanding of funnel metrics and performance marketing Why Join Masai? Work at the forefront of India s education and skilling revolution Be part of a mission-driven, impact-first team Fast-paced growth, steep learning curve, and real ownership A culture that values transparency, innovation, and resilience

Job Overview: We are looking for a results-driven Performance Marketing Manager with 1-3 years of experience to join our growing performance marketing team. In this role, you will be responsible for planning, executing, and optimizing paid marketing campaigns across various digital platforms. Your goal will be to drive measurable performance and achieve key growth metrics, including lead generation, conversions, and ROI. About Us: Masai School is a pioneering Edtech institute committed to transforming the landscape of tech education in India. What sets us apart is our innovative Pay After Placement model, ensuring that students only pay tuition fees after securing a job. With a focus on practical, outcome-driven learning, Masai has been instrumental in bridging the gap between aspiring tech professionals and their dream careers in software development. Key Responsibilities: Campaign Strategy: Develop and implement data-driven performance marketing strategies across platforms like Google Ads, Facebook Ads, Instagram, YouTube, and more. Execution & Optimization: Set up, monitor, and optimize campaigns to maximize conversions and ROI. Manage budgets and adjust bids to ensure campaign success. Data Analysis: Track and analyze key performance indicators (KPIs) such as CPLs, CPA, ROI, and conversion rates to provide actionable insights for ongoing optimization. A/B Testing: Design and execute A/B testing of ad creatives, landing pages, and audiences to continuously improve campaign performance. Collaboration: Work closely with content, creative, and business teams to ensure campaigns align with overall marketing goals. Reporting: Prepare and present performance reports with insights and recommendations for future campaigns. Lead Generation: Drive high-quality leads and conversions through targeted paid media campaigns. Qualifications: Bachelor s degree in Marketing, Business, or a related field. 1-3 years of hands-on experience managing performance marketing campaigns across platforms (e.g., Google Ads, Facebook Ads, Instagram, LinkedIn). Strong analytical skills and proficiency in tools like Google Analytics, Facebook Business Manager, Google Tag Manager, etc. Proven track record of running successful paid campaigns with strong ROI Prior work experience in the Edtech industry is a plus. Experience with A/B testing and optimizing campaigns for various KPIs (CPA, CTR, ROAS). Excellent Excel/Google Sheets skills for data analysis and reporting. Ability to work independently and manage multiple projects in a fast-paced environment. Knowledge of SEO, email marketing, and affiliate marketing is a plus.

Masai, in academic collaboration with a premier institute, is looking for a dynamic and knowledgeable Teaching Assistant (TA) to support its Entrepreneurship online program. The TA will assist in ensuring a high-quality learner experience through academic support, market research, and learner engagement. This is a part-time role suitable for professionals with hands-on entrepreneurial experience and a passion for mentoring emerging founders and innovators. Key Responsibilities (KRAs): Doubt-Solving Sessions: Host or moderate weekly sessions to address student queries, clarify business concepts, and discuss startup scenarios. Q&A and Discussion Forum Support: Provide timely and accurate responses to questions raised by learners across forums, live chats, or emails. Research Support: Collaborate with the academic team to conduct up-to-date research on entrepreneurship trends, startup ecosystems, funding landscapes, and business models to enrich course content. Learner Engagement: Encourage consistent learner interaction through discussions, assignment guidance, and constructive feedback to boost motivation and performance. Content Feedback Loop: Gather and share insights from learners to help instructors improve course delivery and effectiveness continuously. Candidate Requirements: 2+ years of professional experience in Entrepreneurship, such as founding or working in a startup, business development, or venture building. Strong understanding of startup lifecycle, lean methodologies, product-market fit, fundraising, and go-to-market strategies. Excellent communication and interpersonal skills. Prior teaching, mentoring, or TA experience is a plus. Familiarity with online education platforms or LMS tools is an added advantage. Strong problem-solving ability and a genuine interest in helping learners succeed. Background from a top B-school or reputed entrepreneurship program is a plus.

About the Role: We re looking for a creative and detail-oriented Content Writer with 1-2 years of experience to join our team. The ideal candidate should have a strong command of language, a knack for storytelling, and the ability to adapt content to different platforms and audiences. Key Responsibilities: Write clear, engaging, and well-structured content for blogs, social media, websites, email campaigns, and more Research industry-related topics and trends to create fresh, original content Collaborate with marketing, design, and product teams to align content with brand goals Edit and proofread content to ensure accuracy, grammar, tone, and SEO optimization Maintain a consistent brand voice across all content formats Monitor content performance and suggest improvements Requirements: 1-2 years of proven experience as a content writer or similar role Excellent writing, editing, and proofreading skills in English Familiarity with SEO best practices and keyword research tools Ability to meet deadlines and manage multiple content projects simultaneously Basic understanding of digital marketing, content management systems (CMS), and analytics is a plus A portfolio of published writing samples Preferred Skills (Nice to Have): Experience with tools like Grammarly, Hemingway, SEMrush, or Surfer SEO Familiarity with WordPress, Canva, or social media scheduling tools Understanding of content strategy and brand storytelling Why Join Us: Opportunity to work in a dynamic, fast-paced environment Creative freedom and exposure to varied content types Learn and grow alongside a collaborative team

We are looking for a highly motivated and dynamic Founders Office to work closely with the leadership team on strategic initiatives, business operations, and special projects. This role offers a unique opportunity to gain hands-on experience in scaling a high-growth business while working directly with the founders. Key Responsibilities: Strategic Execution: Assist in driving high-impact projects across business functions, ensuring timely execution and alignment with company goals. Market Research & Analysis: Conduct research, analyze industry trends, and provide insights to support data-driven decision-making. Operational Excellence: Optimize internal processes, improve workflows, and drive efficiency in business operations. Cross-functional Collaboration: Work with different teams (Product, Sales, HR, Finance) to execute initiatives and track key performance metrics. Problem Solving: Identify challenges, propose solutions, and implement improvements in a fast-paced environment. Qualifications & Skills: Graduate/Postgraduate from top-tier institutions. 1-2 years of experience in consulting, business strategy, or a fast-paced startup environment. Strong analytical and problem-solving skills, with a data-driven approach. Excellent communication and presentation skills. Entrepreneurial mindset with the ability to thrive in an ambiguous, high-growth environment. Proficiency in Excel, PowerPoint, and data visualization tools. Why Join Us? Direct exposure to leadership and high-impact decision-making. Opportunity to work on diverse and strategic projects. Fast-tracked career growth in a dynamic startup environment. Competitive compensation and learning opportunities.

Job Description: We are seeking dynamic and enthusiastic Admission Counsellors to join our team. In this role, you will be responsible for engaging with prospective students and their families, understanding their educational aspirations, and guiding them through the admission process. This is a fantastic opportunity for a motivated individual eager to make a meaningful impact in the education sector. Key Responsibilities: Student Engagement: Actively connect with prospective students and their families virtually to provide information about our institution and programs. Needs Assessment: Understand students academic goals, interests, and preferences to recommend suitable programs. Admissions Guidance: Walk candidates through the application process, providing clear instructions and support at each stage. Relationship Building: Develop and maintain strong relationships with prospective students and parents to build trust and rapport. Target Achievement: Meet or exceed individual enrollment targets and contribute to the overall success of the admissions team. Market Research: Stay updated on educational trends, competitor offerings, and student preferences to provide accurate guidance. Feedback Collection: Gather feedback from students and parents to enhance the admissions process and overall experience. Requirements: Bachelor s degree in any field (education or related fields preferred). 0-2 years of experience in admissions, counselling, or BPO role (internship experience will be considered). Excellent communication and interpersonal skills, with a student-focused approach. Strong persuasion and problem-solving abilities to guide students effectively. Ability to work independently and collaboratively in a fast-paced environment. Proficiency in using basic computer applications; knowledge of CRM systems is an advantage. Work Days & Timings: Monday to Saturday, 10 to 12 hours on peak sales cycle What We Offer: A supportive and collaborative work environment. Opportunities for professional growth and career development. Join us in shaping the futures of aspiring students and making a difference in their educational journey!

Masai, in academic collaboration with a premier institute, is looking for a dynamic and knowledgeable Teaching Assistant (TA) to support its Business Analytics online program. The TA will play a key role in ensuring a high-quality learner experience through academic support, data-driven research, and learner engagement. This is a part-time role suitable for professionals with strong hands-on experience in data analytics and a passion for guiding aspiring analysts. Key Responsibilities (KRAs): Doubt-Solving Sessions: Host or moderate weekly sessions to address student queries, clarify analytical concepts, and explain real-world business use cases. Q&A and Discussion Forum Support: Provide timely, accurate responses to learner queries across forums, live chats, or emails. Research Support: Collaborate with the academic team to conduct up-to-date research on analytics tools, industry applications, and case studies to enhance content quality. Learner Engagement: Encourage consistent learner participation through discussions, assignment support, and personalized nudges to boost performance. Content Feedback Loop: Gather learner feedback and share insights with instructors to continuously improve the learning experience. Candidate Requirements: 2+ years of professional experience in Business Analytics, Data Analysis, or related domains. Proficiency in tools and platforms such as Excel, SQL, Python/R, Tableau/Power BI, and statistical analysis methods. Solid understanding of data wrangling, visualization, exploratory data analysis, and basic machine learning concepts. Excellent communication and interpersonal skills. Prior teaching, mentoring, or TA experience is a plus. Familiarity with online education platforms or LMS tools is an added advantage. Strong problem-solving ability and a genuine interest in helping learners succeed.