Director Performance Marketing

About the Role:

Key Responsibilities:

• Own end-to-end performance marketing strategy across paid media (Google, Meta, LinkedIn, Programmatic, etc.)
• Set and manage budgets, KPIs, and targets across all channels.
• Lead a team of media buyers, digital marketers, and analysts.
• Optimize campaigns across channels to drive efficiency, CAC targets, and LTV growth.
• Partner with the creative team to produce high-converting assets for various ad platforms.
• Leverage tools, automation, and A/B testing to scale marketing efforts.
• Monitor attribution, user journeys, and multi-touch funnels to improve conversion rates.
• Build dashboards and reporting for key stakeholders and leadership.
• Work cross-functionally with product, CRM, tech, and content to align on growth priorities.
• Stay ahead of trends in martech, adtech, and digital customer behavior.

Requirements:

• 8 12 years of relevant experience in performance marketing roles.
• Proven track record of scaling B2C/B2B growth via paid digital channels.
• Expertise in Google Ads, Meta Ads, programmatic buying, affiliate marketing, and display.
• Strong analytical skills; hands-on with attribution tools, data dashboards, and experimentation.
• Leadership experience in managing high-performing marketing teams.
• Solid understanding of customer funnels, retention, and CRO.
• Excellent communication, stakeholder management, and decision-making skills.
• Experience working in high-growth startups or fast-paced environments preferred.

Nice to Have:

• Experience with D2C, EdTech, Fintech, SaaS, or e-commerce brands.
• Exposure to SEO, influencer, or organic growth strategies.
• Familiarity with tools like Mixpanel, GA4, Segment, HubSpot, and Excel/Sheets automation.

Why Join Us

• High ownership role with direct business impact.
• Be part of a passionate and driven team.
• Opportunity to build and scale marketing from the ground up.
• Fast-paced, learning-led, and meritocratic work culture.