Director Marketing Communications

Onextel Limited is one of the leading CPaaS provider in telecom domain. We are hiring a talented Marketing Communications professional to join our team. If you're excited to be part of a winning team, Onextel is a great place to grow your career. You'll be glad you applied to Onextel Limited.

Key Responsibilities:

1. Marketing Communications Strategy & Brand Positioning

• Develop and execute a 360° communications strategy to enhance brand visibility, market credibility, and consistent messaging across channels.
• Lead PR efforts including media outreach, press releases, thought leadership placements, and event representation.
• Oversee internal communication programs to build a strong employer brand and drive employee engagement.
• Manage brand identity, tone, and voice across all customer and partner touchpoints.

2. Content & Digital Communications

• Drive end-to-end content strategy: web, social, blogs, email campaigns, and executive communications.
• Lead creation of impactful whitepapers, case studies, video scripts, and product collateral.
• Collaborate with cross-functional teams for storytelling that simplifies complex tech messaging into customer-friendly narratives.

3. Go-To-Market (GTM) and Product Communication

• Work closely with Product, Sales, and Strategy teams to define go-to- market messaging for new product launches.
• Develop pitch decks, battle cards, solution briefs, and value propositions tailored to different buyer personas.
• Partner with Sales Enablement to train internal teams on messaging, positioning, and communication strategy.

4. Stakeholder & Agency Management

• Manage relationships with PR firms, creative agencies, content vendors, and analysts.
• Ensure alignment and consistency of messaging across all platforms and campaigns.
• Collaborate with leadership on external engagements such as interviews, podcasts, panel discussions, and webinars.

Skills Set

• 12+ years of experience in B2B marketing, product marketing, or growth marketing (preferably in CPaaS, SaaS, or Telecom).
• Strong understanding of CPaaS technologies, messaging APIs, voice, WhatsApp, and enterprise communication trends.
• Expertise in GTM strategies, sales enablement, and demand generation.
• Proven experience with performance marketing, lead generation, and ABM campaigns.
• Hands-on experience with marketing automation tools, CRM, and analytics platforms.
• Exceptional storytelling, content marketing, and messaging skills.
• Exceptional Content writing skills.
• Ability to work cross-functionally with sales, product, and engineering teams.
• Experience managing agency/vendor relationships and overseeing campaign execution. Strong analytical mindset with the ability to track and optimize marketing ROI.

Education

• Bachelor’s or Master’s degree in Marketing, Communications, Business, or related field
• Minimum 12 years of experience in Marketing Communications, with 5+ years in a leadership role
• Prior experience in CPaaS, SaaS, or Telecom domain preferred