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Director- Lifecycle Marketing

Director- Lifecycle Marketing

RateGain

8 - 12 years

0 Lacs

noida uttar pradesh

Posted:18 hours ago| Platform: Shine logo

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Skills Required

segmentation demand generation field marketing reporting churn pipeline collaboration adaptability innovation customer engagement marketing automation aipowered saas solutions customer engagement strategies abm intent data crosssell product education customer intent data behavioral signals abm lifecycle marketing lifecycle marketing tech stack automation of campaigns customer advocacy programs abm accounts education programs active usageengagement score engagement journeys multitouch lifecycle campaigns enterprise pipeline contribution crosssellupsell campaigns new feature adoption b2b saas lifecycle marketing abm frameworks intent signal activation crosssell design saas growth metrics nrr clv influence result

Work Mode

On-site

Job Type

Full Time

Job Description

Role Overview: You will be responsible for designing and executing end-to-end customer engagement strategies to drive acquisition, adoption, retention, and expansion for RateGain's SaaS products, including UNO and RevAI. Your role will involve establishing and scaling a lifecycle marketing function, integrating ABM, intent data, cross-sell, and product education to accelerate revenue growth and customer value realization. Key Responsibilities: - Build and continuously refine multi-touch customer journeys (acquisition, retention, expansion) to ensure seamless and personalized engagement at every stage. - Leverage customer intent data, behavioral signals, and segmentation to deliver relevant, timely experiences. - Define lifecycle marketing KPIs and dashboards, working closely with Revenue Operations to track pipeline contribution, customer health, and expansion metrics. - Regularly analyze campaign performance, A/B test engagement strategies, and apply insights to drive continuous improvement. - Partner with Sales, Customer Success, and Product Marketing teams to align lifecycle campaigns with go-to-market priorities. - Ensure ABM and lifecycle marketing efforts are integrated with global demand generation and field marketing strategies. - Own the lifecycle marketing tech stack (e.g., HubSpot, Marketo, Gainsight, Demandbase, or similar platforms) ensuring scalable automation of campaigns and reporting. - Evaluate new tools and technologies to enhance personalization, engagement tracking, and ABM effectiveness. - Use insights from lifecycle campaigns, NPS, and customer health surveys to inform product marketing and product management teams. - Champion customer advocacy programs, driving case studies, testimonials, and referral initiatives. - Build repeatable campaign frameworks and playbooks for ABM, onboarding, adoption, and expansion that can scale across multiple RateGain products. - Mentor team members and build organizational knowledge in lifecycle marketing excellence. Qualification Required: - 8-12 years of experience in B2B SaaS marketing, with emphasis on lifecycle/retention, ABM, and customer engagement. - Bachelor's degree in Marketing, Business Administration, Communications, or related field (mandatory). - MBA or Master's degree in Marketing, Business Strategy, or Digital/Customer Analytics (preferred, not mandatory). - Proven track record of building lifecycle marketing strategies that directly impacted pipeline, adoption, retention, and expansion. - Hands-on expertise with ABM tools (e.g., 6Sense, Demandbase, Terminus), marketing automation (Marketo, HubSpot, Eloqua), and analytics/CDP tools (Gainsight, Amplitude, Mixpanel). - Experience in travel tech, hospitality SaaS, or adjacent enterprise SaaS industries preferred.,

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Director- Lifecycle Marketing