Jobs
Interviews
Cognizant logo

Director-Global Campaign Operations Lead

15 - 19 years

0 Lacs

karnataka

Posted:1 week ago| Platform: Shine logo

Apply

Skills Required

digital marketing marketing operations demand generation b2b marketing automation crm analytics pardot adobe analytics tableau data governance data quality data integration data visualization communication skills presentation skills continuous improvement accountability marketing technology events webinars cdp marketing cloud sales cloud einstein analytics cvent aem sites aem assets workfront datadriven decision making

Work Mode

On-site

Job Type

Full Time

Job Description

You will be responsible for leading Cognizant's Global Campaign Management Operations function, overseeing the design and delivery of multi-channel campaigns worldwide. This role involves utilizing marketing technology tools and processes to support Cognizant's marketing initiatives. Your primary focus will be on managing the people, processes, and tools involved in delivering marketing campaigns and events. Collaboration with senior leaders across the organization is essential to align campaign processes with marketing objectives. It's important to note that this is an internal role and does not involve consulting for Cognizant clients. As the Global Campaign Management Operations Lead based in India, you will lead a team of Campaign Operations subject matter experts (SMEs) who are responsible for designing, delivering, and optimizing data-driven campaigns for Cognizant's field marketing teams and corporate marketing functions. Your responsibilities will include managing campaign processes, lead management, contact nurture capabilities, resource utilization, and detailed campaign performance reporting. Regularly presenting campaign performance reports to marketing stakeholders and leadership will be part of your role. Additionally, collaborating with internal marketing clients on campaign strategies and monitoring key performance indicators to provide insights for continuous improvement are key aspects of this position. In terms of Campaign Automation, you will be in charge of utilizing campaign delivery platforms within Cognizant's Marketing technology stack and ensuring compliance with relevant policies and security provisions. Collaborating with MarTech leadership and IT to develop and manage a campaign operations technologies roadmap and strategy, including AI development, will be crucial. Driving campaign technology adoption across stakeholders through training, presentations, and tools and resources is also part of your responsibilities. Staying updated on the Marketing Technology landscape, identifying new technologies, and trends in the industry are essential for this role. To qualify for this position, you should have a Bachelor's Degree in marketing, business, computer science, or a related field, with a preference for a Master's degree. You should have over 15 years of hands-on experience in marketing technology, digital marketing, marketing operations, demand generation, with B2B experience being preferred. Additionally, having over 10 years of experience in building and leading marketing technology teams and projects is required. Deep expertise across various marketing technology platforms such as Marketing Automation, CRM, Analytics, Events, Webinars, CDP, etc., is essential. Specific product knowledge across platforms like Pardot, Marketing Cloud, Adobe Analytics, Tableau, Sales Cloud, Einstein Analytics, Cvent, AEM Sites, AEM Assets, and Workfront is preferred. Strong communication and presentation skills are necessary, as you will be translating complex data and insights into actionable recommendations for senior leadership and stakeholders. You should also have the ability to instigate a continuous improvement and shared accountability culture, collaborating and influencing teams to address operational risks, resolve escalations, and manage internal clients" expectations effectively.,

More Jobs at Cognizant

Workday: Walk-in drive 10th May Pune with CTS(Full time)

Pune, Mumbai (All Areas)

3 - 8 yrs
|

INR 7 - 17 Lacs

Java Full Stack Developer

Chennai

5 - 10 yrs
|

INR 10 - 20 Lacs

Walkin For Freshers @hyderabad

Hyderabad

Experience: Not specified

|

INR 0 - 2 Lacs

React JS Developer

Hyderabad

2 - 7 yrs
|

INR 9 - 14 Lacs

Java Developer

Bengaluru

5 - 10 yrs
|

INR 15 - 30 Lacs

Mock Interview

Practice Video Interview with JobPe AI

Start Digital Marketing Interview
cta

Start Your Job Search Today

Browse through a variety of job opportunities tailored to your skills and preferences. Filter by location, experience, salary, and more to find your perfect fit.

Job Application AI Bot

Job Application AI Bot

Apply to 20+ Portals in one click

Download Now

Download the Mobile App

Instantly access job listings, apply easily, and track applications.

Google Play App Store
coding practice

Enhance Your Skills

Practice coding challenges to boost your skills

Start Practicing Now
Cognizant logo
Cognizant

IT Services and IT Consulting

Teaneck New Jersey

RecommendedJobs for You

Director-Global Campaign Operations Lead

Cognizant

karnataka

Cognizant logo

Director-Global Campaign Operations Lead

Cognizant

Bangalore Urban, Karnataka, India

Director-Global Campaign Operations Lead

Cognizant

karnataka

Cognizant logo

Director-Global Campaign Operations Lead

Cognizant

Bangalore Urban, Karnataka, India