Director - Digital

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

Role

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
  

Lead Optimistically by Championing Growth and Development to Mobilize Enterprise.

Overview Of Job

As the Digital Performance Marketing Manager, you will design and implement effective digital marketing strategies that deliver measurable results for our clients. You'll work closely with cross-functional teams to ensure all performance marketing initiatives align with clients' goals and objectives.We are currently looking for a

Manager - Performance

to join us.

Reporting of the role

This role reports to the Cluster Lead.

3 Best Things About The Job

• Get to work on some new-age and youthful client brands
• Will work closely with the leading publishers such as Google & Facebook
• Will be one of the pillars of WPP Media’s performance marketing division.
  

Measures of success –

In Three Months

• Understood the complete biddable media scenario on client’s business, e.g. Search, Facebook, etc.
• Handled day to day tasks / requirement effectively
  

In Six Months

• Optimized implementation in all biddable media platforms
• Recommended and implemented best practice
• Explored and executed an innovation in one of the biddable media platforms
  

In Twelve Months

• Exceed client expectations in terms of biddable media implementation
• Creating a roadmap for the next year
  

Responsibilities Of The Role

• Strategy Development: Create and implement performance marketing strategies across various digital channels, including PPC, SEO, display advertising, and social media.
• Client Management: Serve as the primary point of contact for key clients, understanding their business goals and providing strategic insights to drive performance.
• Performance Analysis: Monitor, analyze, and report on campaign performance, using data to inform decisions and optimize strategies.
• Budget Management: Oversee budgeting and resource allocation for performance marketing campaigns, ensuring maximum ROI for clients.
• Collaboration: Work closely with creative, content, and analytics teams to ensure cohesive and effective marketing strategies.
• Industry Trends: Stay updated on industry trends, emerging technologies, and best practices to maintain a competitive edge.
  

What You Will Need

• Bachelor’s degree in marketing, Business, or a related field; master’s degree is a plus.
• 3+ years of experience in digital marketing, with a focus on performance marketing
• Proven track record of managing successful digital marketing campaigns.
• Strong analytical skills and experience with marketing analytics tools (e.g., Google Analytics, SEMrush, etc.).
• Proficiency in PPC platforms (Google Ads, Bing Ads, Facebook Ads, etc.) and SEO best practices.
• Excellent communication and interpersonal skills, with the ability to build strong client relationships.
  

Life At WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events.WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.Please read our Privacy Notice (<a href="https://www.wppmedia.com/pages/privacy-policy" target="_blank" title="https://www.wppmedia.com/pages/privacy-policy">

https://www.wppmedia.com/pages/privacy-policy)

for more information on how we process the information you provide.While we appreciate all applications received, only those candidates selected for an interview will be contacted. requisitionid:42648