Digital Transformation & Marketing Expert

We are looking for a smart, self-driven part-timer to support our journey in online digital marketing, digitalization, and business digitization.

Key Responsibilities

• Plan and execute effective digital marketing campaigns
• Design, optimize, and manage websites and landing pages
• Boost organic reach and SEO rankings
• Automate workflows using AI tools and marketing automation
• Create and manage content, social media posts, and email campaigns
• Digitize business processes, reports, and data
• Analyze performance using tools like Google Analytics and SEMrush

Required Skills & Experience

• Digital Marketing, SEO & B2B Platform Expertise
• Strong understanding of SEO including On-page, Off-page, Technical SEO, and Keyword Research
• Expertise in running and managing Google Ads, Meta (Facebook/Instagram) Ads, and LinkedIn Ads
• Knowledge of email marketing platforms such as Mailchimp, Sendinblue, and Zoho Campaigns
• Content strategy development, blog optimization, and backlink building
• Proficient in using web analytics tools like Google Analytics, SEMrush, Ahrefs, and Google Search Console
• Hands-on experience in listing and optimizing company/product profiles on Indian B2B and industrial platforms including IndiaMART, TradeIndia, JustDial, ExportersIndia, IndustryBuying, Moglix, Udaan (for retail and FMCG sectors), Amazon Business
• Ability to manage inbound inquiries from these platforms and convert them into qualified leads
• Experience in using IndiaMART and TradeIndia dashboards to run sponsored ads and track performance
• Capable of managing company reputation, ratings, and reviews on platforms like JustDial and Google Business Profile

Website Design & Development and WhatsApp Business & Communication Automation

• Experience in designing and managing websites using WordPress (widely used by Indian SMEs), Wix, or Shopify
• Understanding of Indian hosting providers (e.g., Hostinger India, GoDaddy India, BigRock, Bluehost India)
• Ability to follow UI/UX best practices suitable for industries
• Design of landing pages, contact forms, WhatsApp integrations, and lead capture tools for Indian customer behavior
• Familiarity with Indian payment gateway integrations like Razorpay, PayU, CCAvenue
• Experience in poster design, festival offers, and regional campaign creatives using tools like Canva, Adobe Spark, or CorelDRAW
• Ability to create clickable WhatsApp buttons, Google Maps embeds, and SEO-ready contact pages for local discoverability
• Knowledge of website speed optimization and local hosting/CDN choices to ensure quick access even in tier-2 and tier-3 cities
• Experience in setting up and managing WhatsApp Business profiles (individual and API-based)
• Ability to create catalogues, quick replies, business hours, automated greetings, and away messages
• Familiarity with WhatsApp Business API or third-party tools for advanced automation
• Linking WhatsApp with websites, landing pages, and IndiaMART/TradeIndia listings
• Integration of WhatsApp chat buttons on websites and email signatures
• Creation of broadcast lists and campaign templates for promotions, follow-ups, customer support
• Managing inquiries, order confirmations, reminders, and feedback collection through WhatsApp workflows

AI & Automation Tools (India-Relevant)

• Practical use of AI tools like ChatGPT, Gemini, Microsoft Copilot, and Canva AI for content, graphics, and chatbot responses
• Knowledge of automation tools, such as Zoho, Odoo

Business Digitalization

• Hands-on experience with Google Workspace (Gmail, Sheets, Docs, Forms) and Microsoft 365 for digitizing office workflows
• Knowledge of popular Indian digital tools like:
• Tally Prime (for accounting digitization)
• Notion, Trello, or Zoho Projects for internal project/task management
• Slack, WhatsApp, or Telegram for communication coordination
• Experience in cloud-based file management using Google Drive, OneDrive, or Zoho WorkDrive
• Ability to digitize offline forms, registers, and reports into structured, cloud-accessible formats
• Process improvement through digital registers, Google Forms, approval workflows, and basic automation scripts (AppSheet, Google Apps Script)

Whatsapp Only: +91-70778-05666

Job Types: Full-time, Part-time, Internship, Contractual / Temporary, Freelance
Contract length: 6 months

Pay: ₹1,000.00 - ₹10,000.00 per month

Expected hours: No less than 20 per week

Supplemental Pay:

• Commission pay

Work Location: Remote