Digital Marketing Strategist

0 years

0 Lacs

Posted:1 day ago| Platform: Linkedin logo

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Job Type

Full Time

Job Description

Reports to: Business Manager Target CTC: Upto ₹18 LPA (commensurate with impact) Experience: 5+ yrs turning social feeds into revenue (D2C / health / wellness preferred) 🚀 About Raiqa Health Raiqa Health is an Australia-founded, AI-driven health platform delivering culturally safe care across Australia. Each week we route thousands of consult payments across complex contracts, agreements and automate bookings with our in-house AI assistant. Hyderabad is our ops HQ—your mandate is to run finance and keep a lean team thriving, while experimenting with no-code AI tools that make back-office work disappear. Website: https://raiqa.health 🎯 Your Mission Own Raiqa Health’s entire social ecosystem—Instagram, TikTok, YouTube Shorts, Facebook & LinkedIn—to: Drive high-intent traffic → consultations & subscriptions Smash monthly revenue targets Turn Raiqa into the wellness brand everyone bookmarks 📌 What you’ll do – day-to-day Strategy & execution – craft and ship full-funnel social plans that move strangers to booked patients. Revenue content – build sales pages, offer reels, testimonial carousels; optimise them for CTR & conversion. Influencers & affiliates – source, brief, and track partners; own ROI. KPI ownership – daily dashboards for revenue, CAC, LTV, conversion-rate by channel. Rapid A/B – hooks, captions, formats, posting cadence—double-down on winners. Community convert – jump into DMs & comments, turn warm fans into bookings, feed FAQs back to product. Retarget & scale – deploy Meta Pixels, align with paid-ads squad, close every loop. 📈 Key numbers on your scorecard Monthly revenue from organic + paid social Bookings / conversions per post or story CAC & LTV of social-origin leads Engagement rate, reach & follower velocity Number of new UGC / testimonial assets sourced 🧩 You bring 3–6 yrs proven revenue-driving social media experience (global D2C, health, or wellness a plus). Track record of hitting sales targets through content + campaign execution. Fluent with Meta Business Suite, Ads Manager, Instagram Insights, TikTok Analytics, Canva/Figma, GA4, HubSpot/Later. Killer copywriting & story-selling skills—can turn a symptom into a swipe-right solution. Data-first mindset; comfort owning a number and reverse-engineering the plan. Bonus badges Healthcare-compliance savvy (AHPRA / HIPAA content rules). Managed influencer budgets ≥ ₹5 L / month. Experience in ecommerce checkout flows or digital product launches. 🎁 What’s in it for you Startup pace, zero red tape. Ship, learn, repeat. Private health cover. Monthly “Creative Lab” Friday—prototype wild ideas and pitch the founders. Work alongside clinicians, AI engineers & voice-tech nerds shaping the future of care. Ready to turn scrolls into healthy conversions? Send your résumé and links to 3 campaigns you’re proud of to hr@raiqa.health Subject: Social Media Growth Lead – [Your Name] We review every application within 3 business days. Raiqa Health is an equal-opportunity employer; passion beats perfect résumés. Show more Show less

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