Digital Marketing Strategist

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Company Description

Vtricks Technologies provides cutting-edge training in high-demand fields such as Data Analytics, Data Science, DevOps, and Full Stack Development. Through a blend of flexible online and offline courses, the company prepares learners to tackle real-world challenges. With personalized attention, hands-on projects, and a robust placement program, Vtricks has successfully guided over 800 graduates into thriving careers. The company is dedicated to empowering individuals to achieve their professional goals in the technology sector.

About the Role

Digital Marketing Strategist

Key Responsibilities

Digital Strategy & Planning

• Develop and implement comprehensive digital marketing strategies across multiple platforms.
• Plan and execute multi-channel digital campaigns aligned with business goals.
• Create data-driven funnels for lead generation and conversions.

Social Media Management

• Plan monthly social media calendars and manage posting schedules.
• Grow brand presence across Instagram, Facebook, LinkedIn, and YouTube.
• Engage with the community and manage DMs, comments, and interactions.
• Coordinate with creative teams for high-impact social media content.

Paid Advertising

• Plan, execute, and optimise paid campaigns on Google, Meta, LinkedIn, and YouTube.
• Monitor campaign performance and ensure ROI-driven optimisation.
• Manage digital marketing budgets effectively.

SEO Management

• Perform keyword research, competitor analysis, and market study.
• Implement on-page and off-page SEO strategies to improve organic rankings.
• Develop SEO-based content strategies & coordinate with content teams.

Analytics & Reporting

• Track performance metrics across campaigns and platforms.
• Prepare weekly/monthly analytical reports.
• Recommend strategic improvements based on insights and performance trends.

Creative Direction

• Provide creative direction for ad creatives, videos, and social media assets.
• Work with designers, videographers, and content writers to develop compelling content.

Required Skills

• 5–10 years of experience in Digital Marketing.
• Expertise in Google Ads, Meta Ads, LinkedIn Ads & YouTube Ads.
• Strong skills in Social Media Management & Content Planning.
• Proficiency in SEO strategy (keyword research, on/off-page SEO, backlinks).
• Ability to conceptualise creative ideas for digital campaigns.
• Strong analytical abilities and experience with analytics tools (GA4, Meta Insights, etc.)
• Experience in funnel design, conversion optimisation & lead-gen strategies.
• Excellent communication and project management skills.
• Ability to handle end-to-end digital operations independently.

Soft Skills

• Creative mindset with strong problem-solving abilities
• Detail-oriented with a focus on quality and performance
• Strong communication, coordination & stakeholder management
• Ability to work in a fast-paced environment and meet deadlines

Why Join Us?

• Opportunity to lead and build the digital marketing function
• Creative and collaborative work environment
• Growth-oriented role with full ownership of strategy
• Work directly on high-impact branding and digital initiatives