Digital Marketing Strategist

Role Overview: As a Digital Marketing Strategist at Beat Edu Center of Excellence, you will lead online marketing initiatives to expand digital presence and reach learners in India and beyond. You will develop and execute effective digital marketing strategies, manage platforms such as SEO, Google Ads, Meta Ads (Facebook/Instagram), and email marketing, and plan and optimize paid campaigns for lead generation. Key Responsibilities: - Work closely with content creators, designers, and academic teams to align marketing goals. - Monitor and analyze performance metrics using tools like Google Analytics and Meta Business Suite. - Stay updated with digital trends, competitors, and edtech industry developments. - Optimize website traffic, landing pages, and lead conversion funnels to enhance brand visibility. Qualification Required: - Bachelor's degree in Marketing, Business, Communications, or related field. - Minimum 2 years of experience in digital marketing, preferably in edtech or training sector. - Proficiency in Google Ads, Facebook Ads Manager, SEO tools (SEMRush, Ahrefs), and email marketing platforms. - Strong understanding of conversion tracking, retargeting, and audience segmentation. - Excellent communication, analytical, and project management skills. Additional Details: This is a full-time position based in Calicut, Kerala. Applicants should be willing to work in person at the company's location. Possession of Google Ads and Meta Blueprint certifications, experience with marketing automation tools (Mailchimp, HubSpot, etc.), and knowledge of basic design tools (Canva, Adobe, etc.) would be considered advantageous.,