Digital Marketing Strategist

Company

Job Type:

Location

Package

Experience

Probation:

We are seeking a highly motivated and experienced Marketing Analyst & Manager to join our team. The ideal candidate should have a strong understanding of Google Ads and Meta Ads, along with a passion for data-driven marketing and analysis. The candidate will also have additional skills in graphic design using Canva.

Key Responsibilities

1. Campaign Management

• Plan, execute, and manage

  Google, Meta & Linkedin Ads campaigns

  (Search, Display, YouTube, etc.).
• Create and manage Meta Ads (Facebook & Instagram), optimizing for the best ROI.
• Monitor and optimize ad campaigns to achieve KPIs, including impressions, click-through rates, conversions, and return on ad spend (ROAS).

2. Data Analysis & Reporting

• Analyze campaign performance and provide actionable insights to improve marketing efforts.
• Generate detailed reports for key stakeholders, showing the effectiveness of marketing campaigns.
• Continuously track and assess market trends to inform future campaigns.

3. Strategy Development

• Collaborate with cross-functional teams to develop and execute marketing strategies that align with business objectives.
• Recommend optimization strategies based on data analysis and market trends.

4. Canva Design (Add-On Skill)

• Design visually appealing ad creatives for Google Ads and Meta Ads using Canva.
• Create social media posts, banners, and other marketing materials as needed.

5. Client Communication

• Communicate campaign progress and results to clients and internal teams.
• Address client queries and provide expert advice on digital marketing strategy.

Skills & Qualifications

1. Essential

• Minimum 2 years of experience in digital marketing, specifically with Google Ads and Meta Ads.
• Strong knowledge of the Google Ads platform, including search, display, and video ads.
• Proficiency in Meta Ads (Facebook & Instagram Ads) and their respective tools (Business Manager, Ads Manager).
• Strong data analysis skills and experience with Google Analytics or similar tools.
• Ability to work with marketing budgets and optimize campaigns for the best ROI.

2. Desirable

• Experience with Canva or similar design tools.
• Strong communication skills, both written and verbal.
• Ability to work in a fast-paced environment and manage multiple projects.

Benefits

• Competitive salary based on experience.
• Opportunities for career growth and skill development.
• Flexible working hours and a dynamic work environment.