Digital Marketing Strategist

2 years

0 Lacs

Posted:23 hours ago| Platform: Linkedin logo

Apply

Work Mode

On-site

Job Type

Full Time

Job Description

Company

Job Type:

Location

Package

Experience

Probation:


We are seeking a highly motivated and experienced Marketing Analyst & Manager to join our team. The ideal candidate should have a strong understanding of Google Ads and Meta Ads, along with a passion for data-driven marketing and analysis. The candidate will also have additional skills in graphic design using Canva.


Key Responsibilities


1. Campaign Management


  • Plan, execute, and manage

    Google, Meta & Linkedin Ads campaigns

    (Search, Display, YouTube, etc.).
  • Create and manage Meta Ads (Facebook & Instagram), optimizing for the best ROI.
  • Monitor and optimize ad campaigns to achieve KPIs, including impressions, click-through rates, conversions, and return on ad spend (ROAS).


2. Data Analysis & Reporting

  • Analyze campaign performance and provide actionable insights to improve marketing efforts.
  • Generate detailed reports for key stakeholders, showing the effectiveness of marketing campaigns.
  • Continuously track and assess market trends to inform future campaigns.


3. Strategy Development

  • Collaborate with cross-functional teams to develop and execute marketing strategies that align with business objectives.
  • Recommend optimization strategies based on data analysis and market trends.


4. Canva Design (Add-On Skill)

  • Design visually appealing ad creatives for Google Ads and Meta Ads using Canva.
  • Create social media posts, banners, and other marketing materials as needed.


5. Client Communication

  • Communicate campaign progress and results to clients and internal teams.
  • Address client queries and provide expert advice on digital marketing strategy.


Skills & Qualifications


1. Essential

  • Minimum 2 years of experience in digital marketing, specifically with Google Ads and Meta Ads.
  • Strong knowledge of the Google Ads platform, including search, display, and video ads.
  • Proficiency in Meta Ads (Facebook & Instagram Ads) and their respective tools (Business Manager, Ads Manager).
  • Strong data analysis skills and experience with Google Analytics or similar tools.
  • Ability to work with marketing budgets and optimize campaigns for the best ROI.


2. Desirable

  • Experience with Canva or similar design tools.
  • Strong communication skills, both written and verbal.
  • Ability to work in a fast-paced environment and manage multiple projects.


Benefits

  • Competitive salary based on experience.
  • Opportunities for career growth and skill development.
  • Flexible working hours and a dynamic work environment.

Mock Interview

Practice Video Interview with JobPe AI

Start Job-Specific Interview
cta

Start Your Job Search Today

Browse through a variety of job opportunities tailored to your skills and preferences. Filter by location, experience, salary, and more to find your perfect fit.

Job Application AI Bot

Job Application AI Bot

Apply to 20+ Portals in one click

Download Now

Download the Mobile App

Instantly access job listings, apply easily, and track applications.

coding practice

Enhance Your Skills

Practice coding challenges to boost your skills

Start Practicing Now

RecommendedJobs for You