Digital Marketing Strategist

(Campaign Manager)

COMPANY OVERVIEW

ROLE OVERVIEW

KEY RESPONSIBILITIES

Digital Campaign Management:

• Plan, execute, and monitor digital marketing campaigns across Google, Meta, email, and marketplaces.
• Develop promotional strategies for seasonal and product-based campaigns.
• Track performance metrics and optimize campaigns for ROI and conversions.

Creative & Visual Content Development:

• Design digital creatives, banners, ads, product images, and visuals for campaigns.
• Edit product photos for Amazon, Etsy, Wayfair, and other platforms.
• Produce PSD-based designs and Canva creatives aligned with brand aesthetics.

Website & Technical Support:

• Assist with front-end updates on WordPress, Shopify, and custom websites.
• Work with HTML development, PSD-to-HTML conversion, and UI layout enhancement.
• Coordinate with developers for website fixes and performance improvements.
• Support hosting/server tasks involving Amazon EC2 when needed.

E-commerce & Marketplace Support:

• Optimize product listings with SEO-friendly content and visual assets.
• Support digital campaigns across Amazon Seller Central and other online platforms.

Analytics & Optimization:

• Monitor KPIs for campaigns, websites, and marketplace channels.
• Generate weekly and monthly performance reports for management.

SKILLS REQUIRED

• Proficiency in Photoshop, PSD design, Canva, HTML development, PHP basics, WordPress, and general web development.
• Knowledge of Amazon EC2 and hosting/server environments.
• Strong understanding of digital marketing campaigns and online branding.
• Excellent creative ability, layout design skills, and attention to detail.
• Strong analytical and communication skills.

PREFERRED SKILLS (ADDED ADVANTAGE)

• Experience with Amazon, Etsy, Walmart, or Wayfair platforms.
• Background in fashion, textiles, home dcor, or related industries.
• Basic video editing knowledge (Premiere Pro, After Effects).
• SEO understanding for digital content and website optimization.

WHY JOIN US?

• Be part of a 30-year established brand expanding internationally.
• Opportunity to lead digital transformation and creative direction.
• Flexible hybrid work environment.
• Attractive salary package and long-term growth opportunities.