Digital Marketing Strategist

Company Description

The Travel Konnection aims to be your trusted partner in the world of travel, blending the excitement of exploration with the comfort of the familiar. Our innovative approaches and dedication to crafting tailored experiences ensure each journey becomes a memorable chapter of your life story. We are committed to turning every adventure into a unique and unforgettable travel story.

Strategist

𝗟𝗼𝗰𝗮𝘁𝗶𝗼𝗻: Kolkata 

𝗙𝘂𝗹𝗹-𝘁𝗶𝗺𝗲 

𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲: Freshers 

𝗦𝗮𝗹𝗮𝗿𝘆 𝗿𝗮𝗻𝗴𝗲: Upto 35K

𝗖𝗼𝗺𝗽𝗮𝗻𝘆 𝗗𝗲𝘀𝗰𝗿𝗶𝗽𝘁𝗶𝗼𝗻

The Travel Konnection aims to be your trusted partner in the world of travel, blending the excitement of exploration with the comfort of familiarity. Through innovative approaches and dedicated communication, we craft tailored travel experiences that become memorable chapters of your life story. We are committed to turning every adventure into a unique and personalized experience.

𝗥𝗼𝗹𝗲 𝗗𝗲𝘀𝗰𝗿𝗶𝗽𝘁𝗶𝗼𝗻

We are looking for an experienced full-time Digital Marketing Manager who is well-versed in the latest digital trends, understands the ever-changing Google algorithm, and has strong expertise in SEO, GEO, and AEO strategies to enhance online visibility and business growth.

𝗞𝗲𝘆 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝘆

Develop and implement data-driven digital marketing strategies across multiple channels (Search, Social, Web).

Stay updated with the latest Google algorithm updates and adapt strategies to maintain and improve rankings.

Lead and optimize SEO, GEO (local SEO), and AEO (answer engine optimization) campaigns to maximize visibility across search engines, AI-driven platforms, and voice search.

Conduct keyword research, competitor analysis, and website audits to identify growth opportunities.

Oversee paid campaigns (Google Ads, Meta, etc.) and track ROI.

Collaborate with content, design, and development teams to ensure SEO best practices are applied.

Monitor analytics, prepare performance reports, and make data-backed recommendations.

Identify emerging trends in digital marketing and integrate innovative solutions to keep the brand ahead.

𝗤𝘂𝗮𝗹𝗶𝗳𝗶𝗰𝗮𝘁𝗶𝗼𝗻

Bachelor’s degree in Marketing, Digital Media, or related field (Master’s preferred).

3+ years of experience in digital marketing, with proven SEO and local SEO expertise.

Strong understanding of AI-driven search (AEO), voice search optimization, and Google Business Profile optimization.

Proficiency with tools like Google Analytics, Search Console, SEMrush, Ahrefs, Screaming Frog, etc.

Excellent analytical, project management, and communication skills.

Ability to thrive in a fast-paced, evolving digital landscape.