Digital Marketing Strategist

As a Digital Marketing Specialist, you will collaborate with the marketing team to create digital marketing strategies aligned with company goals. Your responsibilities will include planning and executing digital campaigns across various platforms (e.g., social media, email, display advertising) to drive brand awareness, engagement, and conversions. You will develop compelling and engaging content (copy, graphics, videos) for digital platforms to attract and retain customers. Additionally, you will optimize website content, perform keyword research, and manage paid advertising campaigns (PPC) to improve search engine rankings and drive traffic. Key Responsibilities: - Collaborate with the marketing team to create digital marketing strategies aligned with company goals - Plan and execute digital campaigns across various platforms to drive brand awareness, engagement, and conversions - Develop compelling content for digital platforms to attract and retain customers - Optimize website content, perform keyword research, and manage paid advertising campaigns to improve search engine rankings - Manage and grow social media presence, create and schedule posts, engage with the audience, and analyze performance metrics - Create and execute email marketing campaigns, design newsletters, and analyze campaign performance for optimization - Monitor, analyze, and report on digital marketing metrics using tools like Google Analytics - Keep up-to-date with industry trends, new digital marketing tools, and best practices Qualifications Required: - Any Degree Qualification - 1-2 years of proven experience in a similar role - Excellent written and verbal communication skills - Certifications in digital marketing are mandatory In addition to the above responsibilities and qualifications, you will be expected to work full-time. The benefits include cell phone reimbursement and health insurance. The work location is in person.,