Digital Marketing Strategist

Company Description

HubBroker ApS is a leading provider of flexible and scalable EDI solutions designed to meet the needs of businesses of all sizes. With expertise in integrating EDI processes across popular ERPs, webshops, business accounting systems, and third-party logistics providers, we streamline and automate data exchange. Our advanced Integration Platform (iPaaS) ensures seamless end-to-end EDI processing, enabling the transformation and exchange of business documents like invoices, purchase orders, and more. Additionally, we offer tailored EDI solutions to suppliers, manufacturers, retailers, and distributors to enhance efficiency, data visibility, and compliance. HubBroker is committed to empowering businesses through data security, operational excellence, and digital trade optimization.

Abstract

As our Digital Marketing Strategist, you will be responsible for planning, executing, and optimizing digital marketing initiatives that promote HubBroker’s products and services. You will work closely with sales and product teams to ensure marketing efforts translate into measurable business growth. Experience with Zoho CRM is essential for managing campaigns, tracking leads, and supporting the sales funnel.

Key Responsibilities

• Develop and execute multi-channel digital marketing campaigns (email, SEO, SEM, social media, content marketing, etc.)
• Create targeted lead generation strategies to drive traffic and convert prospects into qualified leads
• Manage and optimize marketing automation workflows in ZOHO CRM
• Collaborate with sales to align marketing efforts with lead nurturing and conversion goals
• Produce compelling content (blogs, landing pages, newsletters, ads) tailored to buyer personas
• Monitor campaign performance and provide regular reports with actionable insights
• Conduct competitor and market analysis to identify growth opportunities
• Support product launches with promotional strategies and materials
• Maintain and improve HubBroker’s online presence and brand consistency

Qualifications

• Proven experience in digital marketing, preferably in B2B SaaS or tech environments
• Hands-on experience with

  ZOHO CRM

  and marketing automation tools
• Strong understanding of SEO, Google Ads, LinkedIn Ads, and Sales Navigator
• Excellent written and verbal communication skills in English (Danish is a plus)
• Analytical mindset with the ability to interpret data and optimize campaigns
• Creative thinker with a proactive approach to problem-solving
• Familiarity with tools like Google Analytics, Canva, WordPress, and social media platforms

Benefits

• Quarterly rewards based on roadmap achievements and customers’ success.
• 20 Yearly leaves.
• 14 National Holidays Off.
• Cross-team work culture.
• Career Development & Training Programs.
• Employee Referral Benefits.
• Health Insurance.
• Compensatory Off-Benefits.
• Paid half-day leaves on special occasions of Birthdays & anniversaries.
• Meals while working extra.
• Yearly day-outing activities.
• Yearly Achievement Awards.