Digital Marketing Specialist

Position details

Job Title: Digital Marketing Manager
Company: W3care Technologies Pvt LtdExperience: 3–6 yearsSalary Range: ₹3–6 LPALocation: Pratap Nagar, JaipurEmployment Type: Full-Time

Role overview

W3care is looking for an experienced and results-driven Digital Marketing Manager to own and execute our digital growth strategy. The role is responsible for driving qualified traffic, leads, and revenue through performance-focused campaigns across search, social, and email channels. The ideal candidate has hands-on platform experience plus the ability to plan, analyze, and lead a small team or vendors.

Key responsibilities

• Plan, execute, and optimize performance-driven campaigns across Google Ads, Meta (Facebook/Instagram), LinkedIn and other relevant channels, with clear CPL/ROI targets.
• Lead SEO and SEM strategy, including keyword planning, landing page optimization, and continuous on-page/off-page improvements.
• Own the social media and content calendar to ensure consistent brand communication and audience engagement.
• Design and execute email and marketing automation journeys for nurturing and upsell/cross-sell.
• Monitor, analyze, and report performance using Google Analytics, Search Console, ad platform dashboards, and CRM reports, translating data into clear actions.
• Develop and test ideas to improve website traffic, lead quality, and conversion rates (CRO mindset).
• Coordinate with designers, developers, sales, and external agencies/freelancers to deliver campaigns on time and within budget.
• Track market trends, competitors, and new tools to keep W3care’s digital presence ahead of the curve.

Skills and qualifications

• Bachelor’s degree in Marketing, Business, IT, or a related field.
• 3–6 years of proven, hands-on experience in digital marketing with clear exposure to lead-generation campaigns (B2B or services preferred).
• Strong working knowledge of SEO, PPC/Google Ads, Meta Ads, LinkedIn Ads, and major analytics tools (Google Analytics, Search Console, Tag Manager).
• Experience with marketing automation and CRM platforms (HubSpot, Zoho, Mailchimp, or similar) is a strong advantage.
• Strong communication and stakeholder management skills, with the ability to brief teams and present insights to management.
• Analytical and data-driven, comfortable owning numbers, dashboards, and KPIs.
• Ability to manage multiple projects in parallel and deliver within deadlines in a fast-paced environment.

What W3care offers

• Competitive salary package: ₹3–6 LPA, aligned with mid-level digital marketing manager roles in India.
• Strong scope for role expansion into strategy/lead positions based on performance.
• Professional growth, certifications, and continuous learning support.
• Supportive, collaborative culture with exposure to international projects and modern tech stacks.

How to apply

Interested candidates can send their updated resume to Hr@w3care.com with the subject line “Application for Digital Marketing Manager”.

Job Type: Full-time

Pay: ₹25,000.00 - ₹41,270.20 per month

Benefits:

• Health insurance

Work Location: In person