Digital Marketing Specialist

Company Description Truepid Technologies Private Limited is a digital solutions provider that focuses on delivering mobility solutions to entrepreneurs and enterprises seeking an omni-channel experience for their customers. They specialize in website development, mobile app development, SEO/SEM services, social media management and marketing, and e-commerce solutions. Truepid fosters digital transformation and technology services from ideation to execution, enabling enterprises to outperform their competition. Experience: Minimum 5 Years Job Description: Social Media Marketing (SMM): Develop and execute engaging social media strategies across platforms (Facebook, Instagram, LinkedIn, Twitter, etc.).Plan and schedule compelling content, monitor engagement, and optimize performance.Run targeted paid social media campaigns to maximize reach and ROI. Google Ads & PPC Campaigns: Plan, create, and manage high-performing Google Ads campaigns (Search, Display, Shopping, and YouTube Ads).Monitor and optimize campaigns for maximum ROI by adjusting bids, keywords, and ad copies.Conduct A/B testing to refine ad strategies and improve performance. Search Engine Optimization (SEO): Implement on-page and off-page SEO strategies to improve organic search rankings.Perform keyword research and optimize content for better visibility.Develop high-quality backlinks and ensure technical SEO best practices. Analytics & Performance Tracking: Track, analyze, and report key digital marketing metrics using Google Analytics, Facebook Insights, and other tools.Provide insights and recommendations to improve performance and achieve marketing objectives. Requirements: Minimum 5 years of proven experience in Digital Marketing.Expertise in Social Media Marketing, Google Ads, and SEO.Strong analytical skills with experience in Google Analytics, Google Tag Manager, and Facebook Pixel.Knowledge of SEO tools like SEMrush, Ahrefs, Moz, or Screaming Frog.Experience in content marketing, email marketing, and lead generation is a plus.Excellent communication and strategic thinking skills.Ability to work in a fast-paced, results-driven environment.