Digital Marketing Specialist

Job Summary:

The ideal candidate will be skilled in keyword and market research, on-page and off-page SEO/AIO, email marketing campaigns, organic and paid advertising campaigns, and data-driven performance reporting. You will collaborate with your supervisor to ensure consistent brand messaging, develop compelling digital content, and provide actionable insights through detailed analytics. Strong proficiency in PowerPoint is essential for creating impactful reports and presentations for stakeholders.

Key Responsibilities:

• Conduct keyword research and implement SEO/AIO strategies to enhance organic search visibility.
• Plan, execute, and optimize email marketing campaigns as well as organic and paid advertising campaigns on Google Ads, Facebook Ads, LinkedIn Ads, and other channels.
• Contribute to content creation for apps, websites, blogs, social media, and email marketing campaigns.
• Track, analyze, and report on app and digital marketing metrics, providing insights to optimize performance.
• Collaborate with your supervisor to ensure consistent branding and messaging.
• Stay current with industry trends, emerging technologies, and best practices in digital marketing.
• Prepare professional reports and presentations to communicate marketing performance and recommendations.
• Conduct Market Research in support of the Company’s needs.

Qualifications:

• Proven experience in SEO, email marketing campaigns, organic and paid advertising, and digital analytics.
• Strong written and verbal communication skills.
• Proficiency in tools such as Google Analytics, Google Ads, social media management platforms, and Microsoft PowerPoint.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Strong analytical mindset and data-driven decision-making skills.