Digital Marketing Specialist

Role:

Product:

Location:

Website:

About Study100on100

Study100on100 is an innovative EdTech platform launched on 14th Nov 2025, helping children aged 1–18 years learn smarter, faster, and joyfully. With offerings like Pre-Read Summaries, Visual Discovery (1000+ images), DIY Activities, Notes Enhancer, AI Evaluator, and JEE/NEET Prep Tools, we are creating India’s most comprehensive learning ecosystem for schoolers and competitive exam aspirants. We

We are now expanding our reach — and looking for a marketing professional who can amplify our voice, engage parents, drive user acquisition, and build our brand.

Role Overview

We are looking for a Digital Marketing Specialist who can lead and execute data-driven digital initiatives to grow our user base, strengthen our brand presence, and scale our platform across India. This role blends creativity, strategy, performance analytics, and hands-on execution.

Key Responsibilities

1. Performance Marketing (Google, Meta, YouTube)

You will plan and optimise paid campaigns across major ad platforms. This includes:

• Structuring ad campaigns for installs, leads, and engagement
• Conducting keyword and audience research for precision targeting
• Analysing CAC, ROAS, CTR, CPM, and retention metrics
• Running experiments (A/B tests, creatives, audience segments)
• Building weekly performance dashboards and insights

Outcome: Efficient user acquisition and lower marketing costs while scaling growth.

2. Social Media & Content Strategy

You will shape how Study100on100 appears on Instagram, LinkedIn, Facebook, and YouTube.

• Create content calendars aligned with product launches and campaigns
• Work with designers/editors to produce reels, educational posts, and ad creatives
• Optimise posts for engagement, reach, and shareability
• Develop content pillars for parents, students, educators, and partners

Outcome: Stronger brand identity and a growing parent-centric digital community.

4. Email, WhatsApp & Push Automation

You will design and execute communication workflows that nurture and retain users.

• Build onboarding, nurturing, and re-engagement sequences
• Draft crisp, high-converting copy for parents and students
• Analyse open rates, click-through rates, churn patterns
• Conduct A/B tests for timing, frequency, messaging, and audience

Outcome: Improved retention, higher engagement, and better activation.

5. Analytics, Insights & Reporting

Data drives your decisions.

• Use GA4, App Analytics, Meta dashboards, Firebase, and Search Console
• Track user funnels, drop-offs, time spent, and install-to-login behaviour
• Present weekly insight reports with action recommendations
• Spot early trends and propose strategic improvements

Outcome: Actionable insights that solve problems early and maximize growth.

6. Brand & Community Development

You’ll help shape how families perceive Study100on100.

• Support influencer outreach and school/teacher collaborations
• Maintain consistent messaging across all digital channels
• Engage with comments, parent discussions, and feedback loops
• Coordinate with product teams for feature launches and campaigns

Outcome: Trust, credibility, and a growing Study100on100 parent community.

Skills Required

• Strong command of Google Ads, Meta Ads, and YouTube Ads
• Understanding of SEO, ASO, and analytics tools
• Ability to conceptualise and guide high-quality creative content
• Clear communication and strong copywriting ability
• Comfort with fast-paced, high-ownership environments
• Experience in EdTech or parent-facing brands is a plus

Qualifications

• 2–5 years of hands-on digital marketing experience
• Bachelor’s degree in Marketing, Business, or relevant fields
• Certifications in Google Ads / Meta Ads / Digital Marketing preferred

Why Join Study100on100?

• Shape the future of AI-based education
• Build nationwide growth strategies from the ground up
• Work closely with founders in an innovation-driven culture
• See your ideas directly impacting thousands of learners

📬How to Apply

Send your CV/portfolio to: jobs@xergy.co.in (XergY is a hiring partner for Study100on100)

Subject Line: Application – Digital Marketing Specialist - Study100on100

📬Office Address

Study100on100, Atal Incubation Centre (AIC)-DSU Innovation Foundation,

Dayanad Sagar University, Kudlu Gate, Electronic City Road, Bengaluru - 560068