Digital Marketing Specialist

We are looking for a result-driven and innovative Digital Marketing Specialist to lead our online marketing initiatives. This role requires a mix of strategic thinking, creative execution, and analytical expertise to enhance brand awareness, drive qualified leads, manage performance campaigns, and strengthen influencer partnerships.

The ideal candidate is a self-starter with proven experience in digital marketing strategies, PPC campaign management, influencer collaborations, content-driven marketing, and social media growth.

Key Responsibilities:

1. Brand Awareness & Strategy

• Develop and implement integrated digital marketing strategies aligned with overall business objectives.
• Build and enhance brand presence across digital channels to increase visibility and recognition.
• Ensure consistency in brand voice, identity, and messaging across all online platforms.
• Conduct competitive benchmarking and market research to position the brand effectively.

2. Performance Marketing (PPC, Paid Campaigns & Analytics)

• Plan, launch, and optimize PPC campaigns (Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, YouTube, etc.).
• Monitor and improve ROI, CTR, CPC, conversion rates, and other KPIs.
• Manage remarketing and retargeting campaigns to improve customer acquisition.
• Analyze campaign data using Google Analytics, GA4, and other reporting tools, providing actionable insights.

3. Influencer & Partnership Marketing

• Identify, onboard, and manage relationships with influencers, bloggers, and brand advocates.
• Develop influencer campaigns that align with brand goals and measure performance against KPIs.
• Negotiate collaborations, sponsorships, and partnerships to maximize brand reach.

4. Content & Social Media Marketing

• Manage and grow social media platforms (Facebook, Instagram, LinkedIn, Twitter, YouTube, etc.) through engaging content.
• Collaborate with the creative/content team to deliver visuals, videos, and copywriting tailored for campaigns.
• Drive community engagement, respond to customer queries, and manage brand reputation online.
• Track social media performance, audience insights, and engagement trends.

5. Data, Reporting & Optimization

• Prepare weekly, monthly, and quarterly performance reports on digital campaigns.
• Use data-driven insights to recommend improvements and future strategies.
• Stay updated with digital marketing trends, emerging technologies, and best practices to implement innovative growth strategies.

Required Skills & Qualifications

• Proven 1.5+ years of experience in Digital Marketing or related role.
• Strong expertise in PPC campaign management (Google Ads, Meta Ads, LinkedIn Ads, YouTube Ads).
• Experience in brand awareness campaigns, influencer marketing, and online reputation management.
• Proficiency in SEO, SEM, social media marketing, and email marketing.
• Hands-on knowledge of tools: Google Analytics, GA4, SEMrush, Ahrefs, HubSpot, Hootsuite, Mailchimp.
• Strong analytical skills with ability to interpret campaign data and optimize accordingly.
• Excellent communication, copywriting, and project management skills.
• Bachelor’s degree in Marketing, Business Administration, Digital Media, or related field.

Preferred / Nice to Have

• Certifications in Google Ads, Facebook Blueprint, HubSpot, or Digital Marketing (preferred).
• Experience in both B2B and B2C marketing environments.
• Knowledge of marketing automation tools (HubSpot, Marketo, ActiveCampaign).
• Creative thinking with ability to bring fresh ideas to campaigns.

Key Performance Indicators (KPIs)

• Growth in brand visibility and social media engagement.
• ROI from PPC and influencer campaigns.
• Increase in lead generation, conversions, and sales.
• Performance of paid and organic traffic campaigns.
• Measurable contribution to business growth objectives.

Job Types: Full-time, Permanent

Pay: ₹22,000.00 - ₹50,000.00 per month

Benefits:

• Paid time off

Ability to commute/relocate:

• Hadapsar, Pune, Maharashtra: Reliably commute or planning to relocate before starting work (Required)

Application Question(s):

• Are you Immediate Joiner?

Work Location: In person