Job
Description
About Us Rezilient DTES Private Limited is founded by an ex-Googler, with our core team and advisors consisting of the most prominent leaders in the global digital media ecosystem. We are building the most cutting-edge AI-enabled services business in media and marketing operations. We operate as an integrated extension of our client's organization, taking a holistic view and using a consultative approach. Role Overview This is a hands-on execution role where you will be responsible for the end-to-end management of paid social and search campaigns. From strategy to performance optimization, youβll manage platform execution, collaborate with cross-functional teams, and deliver results that align with client goals. Key Responsibilities β Plan, launch, and manage paid social and search campaigns across Meta (Facebook, Instagram), Google Ads, YouTube, and other key platforms. β Translate business objectives into platform-specific strategies and targeting plans. β Own daily budget pacing, bid strategies, A/B testing, and KPI tracking (CPA, ROAS, CTR, etc.). β Analyze campaign performance, build dashboards, and deliver actionable insights to clients and internal stakeholders. β Collaborate with creative teams to brief and QA ad creatives, ensure platform best practices are followed. β Work with tech/data teams to set up UTM parameters, conversion tracking, and audience retargeting pixels. β Stay up to date with algorithm changes, platform updates, and emerging ad formats. Requirements β 2β4 years of hands-on experience in performance marketing with a focus on paid social (Meta Ads) and search (Google Ads). β Proven success managing direct response campaigns with clear KPIs like ROAS, CAC, and conversions. β Familiarity with campaign structure best practices, audience segmentation, and creative testing. β Experience using tools like Google Tag Manager, GA4, Meta Events Manager, and Looker Studio. β Data-driven mindset with strong Excel skills and attention to detail. β Excellent communication skills and comfort presenting campaign insights to internal and external teams. Nice to Have β Experience in a high-growth startup or digital-first agency environment. β Familiarity with AI-based campaign optimization tools. β Certifications in Meta Blueprint or Google Ads are a plus. What We Offer β A chance to work on cutting-edge AI + marketing products. β Exposure to global clients and next-gen marketing strategies. β Fast-paced startup environment with real career growth opportunities. β Competitive compensation and flexible working culture. Show more Show less
