Digital Marketing Specialist

2 - 5 years

0 Lacs

trivandrum kerala india

Posted:2 months ago| Platform: Linkedin logo

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Skills Required

marketing portfolio analysis audits ads strategy data strategies analyze metrics reports analytics reporting communication presentation

Work Mode

On-site

Job Type

Full Time

Job Description

Digital Marketing Specialist

Key Responsibilities

  • Campaign Management:

    Conduct comprehensive audits of existing campaigns across various platforms (e.g., Google Ads, Meta Ads, etc.).

  • Strategy & Analysis:

    Develop data-driven digital marketing strategies and provide actionable insights from campaign performance data.

  • Creative Concepts:

    Collaborate with our creative team to brainstorm and develop innovative ad concepts and copy.

  • Performance Reporting:

    Analyze campaign metrics and present detailed performance reports to clients and internal stakeholders.

Qualifications

  • 2-5 years of experience in a digital marketing role, preferably within an agency setting.
  • Strong understanding of digital marketing channels, including paid search (PPC), social media advertising, and email marketing.
  • Proficiency with analytics tools such as

    Google Analytics

    and reporting dashboards.
  • Excellent analytical and problem-solving skills with a data-driven mindset.
  • Strong communication and presentation skills to effectively collaborate with clients and team members.


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