Digital Marketing Specialist

Job description
We are seeking an experienced and innovative Digital Marketing Specialist to lead the digital marketing efforts for our product App2Food. This role will play a crucial part in driving the online growth of our customers i.e. restaurants.

The ideal candidate is a strategic thinker with hands-on experience across all digital marketing channels, adept at data analysis, and passionate about delivering measurable results.

Responsibilities:

• Understanding the social media strategy for App2mobile and clients.
• Brief the copy team in line with the brand strategy & expectations.
• Brief the design team to ensure the visual is in sync with the copy and the concept
• Oversee the management of social accounts.
• Perform account analysis and optimizations to meet clients’ ROI goals.
• Follow quality assurance standards to ensure quality and accuracy.
• Present performance results at client meetings.
• Manage and enhance App2Foods clients (restaurants in US) to improve user experience and conversions.
• Implement CRO (Conversion Rate Optimization) strategies to increase sales.

Campaign Management:

• Build high-converting landing pages and sales funnels to capture leads and drive conversions.
• Oversee paid advertising campaigns on platforms like Google Ads, Facebook, and Instagram.
• Continuously optimize campaigns to maximize ROI and reduce acquisition costs.

SEO & Content Marketing:

· Implement SEO strategies to improve organic rankings and drive traffic.

· Collaborate with content creators to produce engaging, keyword-optimized content.

Qualifications and Skills

• Bachelor’s degree in Marketing, Business, or a related field.
• Should have Digital Marketing certifications.
• 4+ years of experience in digital marketing, with a focus on handling international clients.
• Familiarity with Canva, ChatGPT, or similar AI tools to create content.
• Proficiency in Google Ads, Facebook Ads, SEO, SMO, and SMM.
• Strong analytical skills and a data-driven approach to decision-making.
• Good written English skills for creating compelling marketing content
• Good communication and data/report management abilities.
• A proactive mindset with a proven track record of delivering measurable results.

• Notice Period: Immediate to 30 days
• Working Days: Mon to Fri
• Timings: 9 am to 5:30 pm
• Office location: Galleria Towers, DLF Phase 4, Gurgaon
• Company website: http://app2mobile.com/ (Parent company) and https://www.app2food.com/ (Product)

Job Type: Full-time

Pay: ₹20,863.86 - ₹40,015.47 per month

Work Location: In person