Digital Marketing Specialist

About the Role:

We are looking for a highly skilled AI-Driven Digital Marketing Specialist who can leverage AI tools and automation to enhance marketing performance across digital channels. The ideal candidate should have strong expertise in SEO, content marketing, social media marketing, video graphics, and performance marketing, specifically within the mobile app development industry.

Key Responsibilities:

• Utilize AI tools for content creation, keyword research, competitor analysis, and campaign optimization.
• Implement AI-driven strategies for audience segmentation, personalization, and lead nurturing.
• Use AI-powered analytics to track campaign performance and provide data-driven insights.
• Develop and execute SEO strategies to improve keyword ranking and organic traffic.
• Create and optimize AI-assisted content, including blogs, landing pages, ad copies, and social media captions.
• Conduct technical SEO audits and ensure website/app store optimization.
• Plan and manage campaigns across Instagram, Facebook, YouTube, and other platforms using AI insights.
• Collaborate with influencers and content creators for brand promotion.
• Manage paid campaigns on Google Ads, Meta Ads, YouTube Ads, and app install campaigns.
• Create AI-personalized email campaigns, newsletters, and automated drip sequences.
• Create high-quality graphics, reels, short videos, and promotional creatives using AI tools.

Required Skills & Qualifications:

• Must have 02 to 05 years of experience in digital marketing, preferably in the mobile app development or IT industry.
• Strong knowledge of AI marketing tools (ChatGPT, Jasper, Surfer SEO, Midjourney, Canva AI, Synthesia, etc.).
• Hands-on experience with SEO tools (Ahrefs, SEMrush, Google Search Console).
• Experience with digital platforms: Instagram, YouTube, Facebook, Google Ads, Email Automation Tools.
• Strong understanding of ASO (App Store Optimization) and mobile app marketing funnel.
• Good skills in video creation, graphic design, and content editing.
• Excellent communication, analytical thinking, and creative mindset.

Job Type: Full-time

Work Location: In person