Digital Marketing Specialist

Job Title: Digital Marketing Executive Location: IT Park Chandigarh Job Type: Full-time Experience: 2-3 years (Preferred) Job Summary: We are looking for a dynamic and creative Digital Marketing Executive with hands-on experience in SEO, online bidding (Upwork), Meta (Facebook) Ads , and social media campaign management . The ideal candidate should be able to generate leads, enhance brand visibility, and manage end-to-end digital marketing strategies. Key Responsibilities: SEO (Search Engine Optimization): Perform keyword research and analysis Optimize website content, meta tags, and images Monitor and report on SEO performance using tools like Google Analytics, SEMrush, etc. Implement on-page and off-page SEO strategies Upwork & Online Bidding: Search for relevant projects on platforms like Upwork, Freelancer, and Fiverr Write effective proposals to win new business Build relationships with clients and follow up on leads Meta (Facebook/Instagram) Ads: Plan, create, and manage Meta ad campaigns to drive traffic and leads Monitor ad performance and optimize campaigns for better ROI A/B test creatives and audience targeting for performance improvement Social Media Campaigns: Develop and execute content strategies across platforms (Facebook, Instagram, LinkedIn, Twitter) Schedule posts and engage with the audience to grow community Track performance metrics and adjust strategy as needed General Digital Marketing: Work closely with design and content teams to align messaging and branding Keep up with industry trends and updates in digital marketing practices Requirements: Proven experience in digital marketing, especially in SEO, Meta Ads, and Upwork bidding Strong understanding of Google Analytics, Google Search Console, and SEO tools Ability to write compelling proposals and communicate professionally with clients Experience in running and analysing Facebook/Instagram ad campaigns Creative mindset with attention to detail Excellent written and verbal communication skills Preferred Qualifications: Bachelor’s degree in Marketing, Communications, or a related field Google Ads or Meta Blueprint certification (optional but a plus) Job Types: Full-time, Permanent Pay: ₹10,650.82 - ₹39,811.43 per month Schedule: Day shift Work Location: In person