Digital Marketing Specialist

4 years

0 Lacs

Posted:9 hours ago| Platform: Linkedin logo

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Work Mode

On-site

Job Type

Full Time

Job Description

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About the Role:

We are looking for a performance-oriented Digital Marketing Specialist with 3–4 years of experience in B2B marketing. The ideal candidate will have hands-on expertise in LinkedIn campaigns, Google Ads, SEO, SMM, and email marketing, along with experience in content development and website design. This is a full-time, on-site role.


Key Responsibilities:

  • Plan and execute B2B digital marketing campaigns across platforms including

    Meta (Facebook/Instagram)

    ,

    LinkedIn

    ,

    Google Ads

    , and

    email

    .
  • Manage and optimize

    LinkedIn, google campaigns

    (Sponsored Content, InMail, Lead Gen Forms) to generate high-quality leads.
  • Build and maintain the company’s online presence through

    SEO

    ,

    SMM

    ,

    SEM

    and consistent engagement on

    LinkedIn

    ,

    Meta

    , and

    Google

    platforms.
  • Design, manage, and update the

    company website

    with optimized content and user experience.
  • Create and manage content including

    articles, blogs, NewStellar listings, case studies, and vlogs

    aligned with marketing goals.
  • Run and monitor

    email marketing campaigns

    with lead nurturing flows.
  • Collaborate with internal teams to produce creatives, videos, and marketing assets.
  • Use tools like

    Google Analytics

    ,

    LinkedIn Campaign Manager

    , and CRM systems to track, analyze, and optimize campaign performance.
  • Conduct competitor and market analysis to shape campaign strategies and messaging.


Requirements:

  • 3–4 years of experience in

    B2B digital marketing

    , with proven success in

    LinkedIn advertising

    ,

    SEO

    ,

    SMM

    , and

    lead generation

    .
  • Hands-on experience in tools such as

    LinkedIn Campaign Manager

    ,

    Meta Business Suite

    ,

    Google Ads

    ,

    Google Analytics

    , and email platforms (Mailchimp, Zoho, etc.)
  • Familiarity with

    website management platforms

    (e.g., WordPress, Webflow) and basic design knowledge (Figma/Canva).
  • Excellent communication, content writing, and coordination skills.


Preferred Qualifications:

  • Bachelor's degree in Marketing, Business, or a related field.
  • Google Ads, LinkedIn, or Meta certifications are a plus.
  • Experience in industries such as

    tech, B2B services, real estate, or manufacturing

    is preferred.
  • Experience working with CRM tools like

    HubSpot

    ,

    Zoho

    , or

    Salesforce

    .


What We Offer:

  • Full-time, on-site opportunity

    with long-term growth potential
  • Structured work hours:

    Monday to Saturday, 9:30 AM to 6:30 PM

  • Competitive salary + performance-based incentives
  • Creative, collaborative, and growth-driven work culture
  • Access to training and professional development programs


To Apply:

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