Digital Marketing Specialist

Company Description

Welcome to Maco Infotech Ltd - a leading provider of asset management software solutions! Our mission is to help businesses streamline their operations, reduce costs, and improve overall efficiency by providing top-notch asset management software solutions. Our team of experts works tirelessly to develop software solutions that are intuitive, user-friendly, and customisable to meet the unique needs of our clients. We offer a range of software solutions like asset management software, hotel manager, HR software, accounting ERP etc. that are designed to help an organisation manage its various functions in an efficient manner. Our software solutions are designed to cater to the needs of businesses of all sizes and across various industries.

Role Overview

As a PPC Specialist/Manager you will own the paid online advertising channels (search, display, video, social, etc.) and work to drive efficient user acquisition, conversion, and long-term growth. You’ll partner closely with growth marketing, product, analytics/data science and operations to optimize spend, creative, measurement and experimentation.

Key Responsibilities

• Develop, launch and manage PPC campaigns across platforms (e.g., Google Ads, YouTube, Meta, Microsoft Ads, programmatic display, etc.).
• Conduct keyword and audience research to identify high-opportunity segments and refine targeting strategy.
• Write and test ad copy, creatives and landing pages to improve click-through (CTR) and conversion rates.
• Monitor campaign performance and budget spend; optimize bids, budgets, creative, targeting, and landing page flows to maximize ROI/ROAS (Return on Ad Spend).
• Set up and maintain tracking, attribution and analytics: ensure campaigns are accurately measured, conversions attributed and data-flows are reliable.
• Work with data science/analytics to run A/B tests and experiments (creative, audiences, bid strategies, landing pages) and interpret results.
• Build dashboards, reports and insights to communicate performance, learnings and recommendations to stakeholders.
• Collaborate with product/UX to ensure landing pages, funnels and user flows align with campaign goals and user experience.
• Stay current on industry trends, platform changes and best practices in PPC and digital marketing; adapt strategy accordingly.
• Potentially explore new channels (e.g., emerging social, app install, generative AI ad placements) and test them with pilot campaigns.

Qualifications

• Bachelor’s degree in Marketing, Business, Analytics or a related field (or equivalent experience).

• Proven experience of 2-3 years in managing paid search/display/social campaigns with meaningful budgets.

• Strong knowledge of PPC platforms (Google Ads, Microsoft Ads, Meta Ads Manager, etc.), bid strategies, audience segmentation and ad formats.

• Experience with tracking and attribution frameworks (UTM tagging, conversion tracking, analytics platforms, perhaps data pipelines).

• Analytical mindset: comfortable with numbers, interpreting metrics, building reports, and making data-driven decisions.

• Strong communication skills: able to write compelling ad copy and collaborate with cross-functional teams.

• Ability to manage multiple campaigns simultaneously, adapt in fast-moving environments, and strive for growth + efficiency.

• (Preferred) Experience with programmatic or display advertising, mobile/app campaigns, or working in a growth/analytics-led marketing team.

Roles and responsibilities - 

Define and own the PPC acquisition strategy: channel mix (search, social, display, video, programmatic, new/ad-tech platforms), audience segmentation, creative/offer strategy and budget allocation.

Online presence:

Building and maintaining a strong online presence through websites, social media profiles, and other digital platforms. 

Content creation:

Creating engaging and informative content, such as blog posts, videos, and infographics, to attract and retain customers. 

Digital advertising:

Using online advertising platforms like Google Ads and social media ads to target specific demographics and interests. 

Email marketing:

Building and nurturing relationships with customers through email newsletters, promotions, and other email campaigns. 

Social media marketing:

Engaging with customers and building brand awareness through social media platforms (Meta platforms) like Facebook, Instagram, and Youtube. 

Analytics and measurement:

Tracking the performance of digital marketing campaigns and making data-driven decisions.

Salary range - Negotiable

5 days working.

Job Location - First floor, Bunglow-2, West Patel Nagar, New Delhi, 110008