Digital Marketing Specialist

Job Overview We are seeking a dynamic and versatile Digital Marketing Specialist to join our team. The ideal candidate will be a performance marketing expert with comprehensive digital marketing knowledge, creative design skills, and hands-on experience across multiple digital platforms including YouTube. This role requires a strategic thinker who can execute campaigns from concept to completion while driving measurable results. Key Responsibilities - Performance Marketing Develop and optimize performance campaigns across Google Ads, Facebook Ads, Instagram, LinkedIn. Manage advertising budgets and ensure optimal ROI through data analysis Conduct A/B testing and implement conversion rate optimization strategies Monitor and report on key metrics (CTR, CPC, ROAS, CAC) Digital Marketing & Content Creation Execute comprehensive digital marketing strategies including SEO/SEM and email marketing Design graphics, banners, and visual assets Create and edit high-quality videos for marketing campaigns and social media Develop landing pages and promotional materials aligned with brand guidelines YouTube Management Develop YouTube marketing strategies to grow subscribers and engagement Create, edit, and optimize video content for YouTube platform Manage YouTube advertising campaigns and implement SEO best practices Analyze performance metrics and stay updated with platform changes Required Qualifications - Experience & Education Bachelor's degree in Marketing or related field 3-5 years of digital marketing experience with proven campaign results Hands-on performance marketing experience managing 50K+ monthly budgets Technical Skills Performance Marketing : Google Ads, Facebook Business Manager, LinkedIn Campaign Manager Analytics : Google Analytics 4, Google Tag Manager, conversion tracking Design : Adobe Creative Suite (Photoshop, Illustrator, After Effects), Canva Video Editing : Adobe Premiere Pro, Final Cut Pro, or similar professional software YouTube : YouTube Studio, Analytics, SEO, and community management Marketing Tools : Email platforms, CRM systems, marketing automation Show more Show less