Digital Marketing Specialist

We are looking for a results-driven Digital Marketer with hands-on experience in e-commerce marketing and promoting online courses (preferably AI or tech-based). The ideal candidate should be skilled in running Meta (Facebook/Instagram) Ads and Google Ads, managing ad budgets, and driving sales through effective digital strategies.

Key Responsibilities:

• Plan, create, and manage paid advertising campaigns on Meta Ads (Facebook/Instagram) and Google Ads.
• Develop and execute e-commerce marketing strategies to increase product and course sales.
• Manage end-to-end campaign setup, including audience targeting, ad creatives, tracking, and optimization.
• Run lead generation and conversion campaigns for online AI courses.
• Track and analyze campaign performance to improve ROI and reduce cost per acquisition.
• Coordinate with the content and design teams to create engaging ad copies, creatives, and landing pages.
• Stay updated on digital marketing trends, AI course market insights, and competitor activities.

Requirements:

• 1–3 years of experience in digital marketing, specifically in e-commerce and online course promotion.
• Strong knowledge of Meta Ads Manager and Google Ads.
• Experience with Shopify or similar e-commerce platforms is a plus.
• Familiarity with analytics tools (Google Analytics, Meta Pixel, Tag Manager, etc.).
• Strong understanding of sales funnels, retargeting, and conversion tracking.
• Good communication and analytical skills.

Job Type: Full-time

Pay: ₹30,000.00 - ₹100,000.00 per month

Benefits:

• Food provided

Experience:

• E-Commerce: 2 years (Required)
• Digital marketing: 2 years (Required)

Work Location: In person