Digital Marketing Specialist

Pink Paws is a leading one-stop pet shop in Eastern India. We have total 9 outlets selling pet supplies of which 6 stores are in Kolkata & 3 stores are outside Kolkata.

We are in search of a dynamic candidate for digital marketing and social media management for our organization. At least 1 year working experience in these profile will be an added advantage, freshers with a zeal to work are also welcome.

Role Description:

This is a full-time on-site role as a digital marketing specialist at Mignonee PinkPaws Pet Care Pvt Ltd in Kolkata. The role involves overseeing and executing the company's digital marketing campaigns, analyzing data to identify trends and insights, and optimizing performance across various online channels.

1. Social Media Management - You will manage all our Social Media pages and ensure follower growth.

2. SEO Coordination - We have an agency to handle the SEO for us, you will coordinate between the internal store team & the SEO agency.

3. Google Review - You need to ensure google review collection and coordinate with the store regarding this.

4. Creation of What's app status - Everyday 1 creative to be made & sent to stores which the stores will circulate.

5. Content for digital display units - As of now, we have 2 digital display units per store, you will create different contents to be played on this. This content will be changed on monthly basis.

6. What's app marketing - You will manage What's App API broadcast

7. Store visits & coordination - You will visit our stores in Kolkata atleast once a week, spend the day there and collect data like videos, photos, testimonials etc. You will then coordinate with the SEO Agency & provide them this raw data to work upon.

Qualifications Needed :

· Proficiency in digital marketing tools such as Google Analytics, SEO, SEM, and social media platforms

· Experience in developing and implementing digital marketing strategies to drive online traffic and engagement

· Strong analytical skills to interpret data and translate it into actionable recommendations

· Excellent communication and interpersonal abilities

· Ability to work effectively in a team and independently

· Bachelor's degree in Marketing, Communication, or related field

· Certifications in digital marketing are a plus

Job Type: Full-time, Permanent

Remuneration: ₹12,000.00 - ₹22,000.00 per month

Benefits:

· Local conveyance reimbursement when visiting stores

· Health insurance

· Provident Fund

Schedule:

· Day shift

Education:

· Bachelor's (Preferred)

Experience needed :

· Digital marketing :- 1 year (Required)

· Total work experience :- 1 year (Required)

Work Location:

In person at Saltlake (Head office of Mignonee Petcare Pvt Ltd)

Application process :-

Send your CV through email on HR@PINKPAWS.CO.IN

Job Types: Full-time, Walk-In

Pay: ₹12,000.00 - ₹22,000.00 per month

Education:

• Bachelor's (Preferred)

Experience:

• Social Media: 1 year (Preferred)
• total work: 1 year (Preferred)

Work Location: In person