Digital Marketing Specialist

Job Title: Digital Marketing Specialist – Lead Generation

Location: Moti Nagar, Delhi-110015

Employment Type: Full-Time

About the Role

Digital Marketing Specialist specializing in Lead Generation

Key Responsibilities

• Develop and execute multi-channel digital marketing campaigns (Google Ads, Meta Ads, LinkedIn Ads, SEO, to drive qualified leads.
• Create, manage, and optimize paid media campaigns to maximize ROI and reduce cost per lead (CPL).
• Implement effective SEO and content marketing strategies to improve organic lead generation.
• Manage and grow leads through targeted

  email automation, remarketing, and drip campaigns

  .
• Collaborate with the sales team to align lead generation strategies with business goals.
• Monitor campaign performance, analyze data, and prepare detailed reports on KPIs (CPL, CTR, Conversion Rate, ROI, etc.).
• Conduct A/B testing for ads, landing pages, and campaigns to improve conversion rates.
• Stay updated on the latest digital marketing trends, tools, and best practices.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field (MBA preferred).
• Proven experience (3–5 years) in

  digital marketing with a strong focus on lead generation

  .
• Hands-on expertise with

  Google Ads, Facebook/Instagram Ads, LinkedIn Campaign Manager, SEO, and Marketing Automation tools (HubSpot, Mailchimp, Zoho, etc.)

  .
• Strong knowledge of

  conversion funnels, retargeting, and performance marketing

  .
• Experience in creating

  landing pages and CRO (Conversion Rate Optimization)

  strategies.
• Strong analytical skills with proficiency in

  Google Analytics, GA4, and other reporting tools

  .
• Excellent communication, creative thinking, and problem-solving abilities.
• Ability to work independently and as part of a team in a fast-paced environment.

Key Skills

• Lead Generation & Performance Marketing
• SEO & SEM Strategies
• Paid Media Management (PPC, Display, Social Ads)
• Marketing Automation & CRM
• Analytics & Reporting (Google Analytics, Data Studio)
• Copywriting & Campaign Optimization