Digital Marketing Specialist

Job Title: Digital Marketing Specialist

Location: Yeshwanthpur Bangalore
Department: Marketing

Position Summary:

We are seeking a results-driven Digital Marketing Specialist to manage end-to-end digital marketing activities for our medical device portfolio. This role is responsible for developing, executing, and optimizing digital strategies that drive brand awareness, lead generation, and customer engagement within the healthcare sector.

Key Responsibilities:

1. Strategy & Planning

• Develop and implement comprehensive digital marketing strategies aligned with business goals and regulatory requirements for medical devices.
• Conduct market research and competitor analysis to identify trends, target audiences, and growth opportunities.
• Manage marketing budgets, forecasts, and ROI reporting.

2. Website & SEO Management

• Oversee website content strategy, ensuring compliance with medical device advertising standards.
• Optimize on-page and off-page SEO to improve search rankings and organic visibility.
• Manage landing pages and conversion optimization.

3. Content & Campaign Development

• Create and manage content calendars (blogs, whitepapers, case studies, videos, infographics).
• Collaborate with medical and regulatory teams to ensure content accuracy and compliance.
• Plan and execute lead generation campaigns across channels (Google Ads, LinkedIn, Meta, etc.).

4. Social Media & Email Marketing

• Manage company presence on professional networks (LinkedIn, YouTube, etc.).
• Design and execute email automation workflows for customer nurturing and retention.
• Track and report campaign performance using analytics tools.

5. Analytics & Optimization

• Use Google Analytics, Ads Manager, and CRM dashboards to measure campaign effectiveness.
• Analyze performance data and generate actionable insights.
• Continuously test and optimize campaigns for improved ROI.

6. Cross-functional Collaboration

• Work closely with Product Management, Sales, and Clinical Affairs teams to align marketing efforts.
• Support product launches and trade events with digital activation plans.

Qualifications & Skills:

• Bachelor’s degree in Marketing, Digital Media.
• 3–6 years of experience in digital marketing, preferably in medical devices, pharmaceuticals, or healthcare.
• Strong knowledge of SEO, SEM, Google Ads, LinkedIn Campaign Manager, and marketing automation tools.
• Experience with website CMS (e.g., WordPress) and analytics platforms.
• Excellent communication, analytical, and project management skills.

Preferred:

• Experience working with B2B healthcare professionals and distributors.
• Familiarity with CRM tools.
• Certification in Google Ads / Analytics / HubSpot.

Job Type: Full-time

Pay: ₹25,000.00 - ₹50,000.00 per month

Benefits:

• Health insurance
• Leave encashment
• Life insurance
• Paid sick time
• Provident Fund

Work Location: In person