Digital Marketing Specialist

Job Role: Digital Marketing Specialist

Job Title: Digital Marketing Specialist

Experience: Minimum 2–4 years (flexible as per your need)

Age: 24–35 years

Type of Position: Full-time

Education Requirement: Bachelor’s degree in Marketing, Business, or related field (Certification in Google Ads/Meta Ads preferred)

Location: [Your location]

CTC: As per industry standards

Experience Required

Must Have:

• Proven hands-on experience in managing and optimizing Google Ads campaigns (Search, Display, Shopping, Video).
• Proven hands-on experience in Meta Ads (Facebook & Instagram paid campaigns).
• Strong knowledge of campaign setup, optimization, A/B testing, audience targeting, retargeting, and budget management.
• Ability to track, measure, and report campaign performance using Google Analytics, Ads Manager, and other reporting tools.

Desired to Have:

• Knowledge of SEO, content marketing, and overall digital marketing ecosystem.
• Experience with other paid platforms (LinkedIn Ads, Twitter Ads, etc.).
• Basic knowledge of graphic tools like Canva or Photoshop for ad creatives.

Specific Skills

Must Have:

• Strong analytical and data interpretation skills.
• Proficiency in Google Ads, Meta Business Suite/Ads Manager.
• Good communication and presentation skills.

Desired to Have:

• Knowledge of marketing automation tools.
• Ability to collaborate with creative/design teams.

Job Summary:

We are seeking a Digital Marketing Specialist with expertise in Google Ads and Meta Ads to drive performance marketing campaigns and maximize ROI. The role will focus on strategizing, executing, and optimizing paid campaigns across Google and Meta platforms while ensuring alignment with business goals.

Job Description:

• Plan, execute, and optimize Google Ads and Meta Ads campaigns to achieve marketing objectives.
• Conduct keyword research, competitor analysis, and audience segmentation for better targeting.
• Manage daily budget allocations, bids, and campaign pacing.
• Monitor and analyze campaign performance, generate reports, and provide actionable insights.
• Conduct A/B testing for ads, creatives, and landing pages to improve conversion rates.
• Collaborate with internal teams for ad creatives, landing page optimization, and overall digital marketing strategy.
• Stay updated with the latest digital advertising trends, tools, and platform updates.
• Ensure campaigns comply with platform guidelines and brand policies.

Do you want me to prepare this JD in short & crisp format for posting on job portals (like Indeed/Naukri), or keep it in detailed format for internal HR documentation?

Job Type: Full-time

Pay: ₹10,248.59 - ₹40,959.52 per month

Work Location: In person