Digital Marketing Specialist

We are seeking a passionate and results-oriented Digital Marketing Specialist who developing and implementing comprehensive digital marketing strategies across various channels, including social media, search engine optimization (SEO), pay-per-click (PPC) advertising, email marketing, and content creation.

Responsibilities:

• Develop and execute data-driven digital marketing strategies aligned with overall business goals.
• Manage and optimize social media presence across key platforms (e.g., Facebook, Instagram, Twitter, etc.).
• Conduct keyword research and implement SEO best practices to improve website organic search ranking.
• Manage and optimize PPC advertising campaigns (e.g., Google Ads, social media ads).
• Create engaging and informative content (e.g., blog posts, social media posts, email newsletters) to attract and nurture leads.
• Analyze and report on campaign performance through key metrics (e.g., website traffic, lead generation, conversion rates).
• Stay up-to-date on the latest digital marketing trends and technologies.
• Collaborate with other departments such as sales, product, and design to ensure alignment and campaign success.
• Manage a budget and track return on investment (ROI) for marketing activities.

Qualifications:

• Bachelor's degree in Marketing, Communications, or a related field.
• 2+ years of experience in digital marketing, with a proven track record of success.
• Strong understanding of SEO, PPC, social media marketing, and email marketing best practices.
• Excellent analytical and problem-solving skills.
• Ability to work independently and as part of a team.
• Strong communication and written skills.
• Creative and data-driven approach to marketing.
• Experience with marketing automation tools a plus.

Job Type: Full-time

Pay: ₹25,000.00 - ₹35,000.00 per month

Work Location: In person