Digital Marketing Specialist

Digital Marketing

Location: Kolkata (Candidate preffered who are currently in or around west Bengal)

Job Summary

We are seeking a skilled and motivated SEO & Digital Marketing Executive to develop and implement strategies that increase website traffic, improve search engine rankings, and enhance brand visibility. The ideal candidate will have a strong understanding of SEO, digital marketing tools, and analytics to drive measurable results.

Key Responsibilities:

• SEO Strategy & Implementation
• Conduct keyword research to guide content strategies.
• Optimize website content, meta tags, and structure for search engine rankings.
• Monitor and analyze website performance using tools like Google Analytics and Search Console.
• Content Marketing
• Collaborate with the content team to produce high-quality, SEO-friendly content.
• Ensure consistent brand messaging across all digital platforms.
• Digital Marketing Campaigns
• Plan, execute, and optimize paid campaigns on platforms like Google Ads, Facebook, and LinkedIn.
• Manage retargeting and display advertising efforts.
• Performance Analysis
• Generate performance reports with actionable insights.
• Track and measure KPIs, including traffic, leads, and conversion rates.
• Stay Updated
• Keep up with the latest SEO and digital marketing trends.
• Suggest improvements based on industry developments.

Requirements:

• Proven experience in SEO and digital marketing.
• Proficiency with tools like Google Analytics, SEMrush, Ahrefs, and social media platforms.
• Strong analytical and problem-solving skills.
• Excellent communication and project management abilities.
• [Optional] Certification in SEO or Digital Marketing is a plus.

Preferred Skills:

• Knowledge of HTML/CSS.
• Experience with email marketing tools.
• Understanding of UX/UI best practices.

Perks & Benefits:

l Permanent Job role

l 5 days in a week

l Bonus, PF & ESIC

l On time salary

l Career growth

Job Type: Full-time

Pay: ₹300,000.00 - ₹384,000.00 per year

Benefits:

• Health insurance
• Leave encashment
• Paid sick time
• Paid time off
• Provident Fund

Experience:

• SEO: 3 years (Preferred)
• PPC Campaign Management: 3 years (Preferred)
• Email marketing: 3 years (Preferred)
• Social media marketing: 3 years (Preferred)

Work Location: In person