Digital Marketing Specialist

product-based IT company

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Role Description

This is a full-time on-site role for a Digital Marketing Executive located in Rajkot. The Digital Marketing Executive will be responsible for planning and executing marketing campaigns, managing social media platforms, creating web content, analysing web performance, and communicating effectively with team members. Daily tasks include developing and implementing marketing strategies, optimising content for SEO, and using web analytics tools to track the success of campaigns.

Qualifications

Marketing and Social Media Marketing skills

Strong Communication and Web Content Writing abilities

Proficiency in Web Analytics tools

Excellent organisational and time management skills

Ability to work collaboratively in a team environment

Experience with healthcare industry marketing is a plus

Bachelor's degree in Marketing, Business, Communications, or related field

Responsibilities

1. Strategy Development

Develop and implement digital marketing strategies to achieve business goals and objectives.

Align strategies with overall business and sales objectives.

2. Campaign Management

Plan, execute, and optimize online marketing campaigns across channels such as SEO, SEM, social media, and display ads.

Track campaign performance and make data-driven improvements.

3. Content Creation and Management

Oversee the creation, publishing, and distribution of engaging content (blogs, videos, infographics, social media posts, etc.).

Ensure all content aligns with brand voice and SEO standards.

4. Analytics and Reporting

Monitor and analyse the performance of campaigns using tools like Google Analytics, Search Console, and Ads Manager.

Provide detailed reports and actionable insights to management.

5. Budget Management

Manage the digital marketing budget effectively.

Ensure cost efficiency and maximize ROI on all campaigns.

6. SEO and SEM

Optimize website structure, landing pages, and content to improve organic rankings.

Plan, manage, and monitor paid search campaigns (Google Ads, Bing Ads, etc.).

7. Social Media Management

Develop and manage the company’s social media presence on platforms like Facebook, Instagram, LinkedIn, Twitter, and YouTube.

Increase engagement, followers, and conversions through organic and paid campaigns.

8. Email Marketing

Plan and execute personalised email marketing campaigns.

Build and maintain segmented mailing lists for lead nurturing and customer engagement.

9. Team Leadership

Lead, train, and mentor the digital marketing team.

Foster collaboration, innovation, and continuous improvement.

10. Stakeholder Collaboration

Work closely with sales, product, and customer success teams to align marketing efforts.

Support cross-department initiatives with digital campaigns.

11. Market Research and Analysis

Conduct research to identify market trends, competitor strategies, and customer insights.

Recommend innovative ideas to maintain a competitive advantage.

12. Compliance and Best Practices

Ensure all digital marketing activities comply with legal, ethical, and industry standards.

• Stay updated with evolving digital marketing tools, algorithms, and trends.

Why Join Us?

✅ Work in a fast-growing SaaS company

✅ Learn the ins and outs of HealthTech

✅ Supportive team environment

✅ Growth opportunities in product and tech teams

🔗 Apply now or refer someone who would be a great fit!

mayurtech@drlogy.com

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