Digital Marketing Specialist

Company Description

Key Responsibilities

• Demand Generation & Funnel Optimization: Launch and manage digital campaigns that generate qualified leads across channels (search, social, email). Continuously improve conversion funnels to increase MQL → SQL → Win rates.
• Performance Marketing: Plan, execute, and optimize paid campaigns on LinkedIn, Google Ads, and Meta to maximize ROI. Experiment with copy, targeting, and landing pages to lower CPA.
• Content Strategy & Campaigns: Collaborate with internal teams to create compelling digital content (infographics, videos, blogs, email journeys) that differentiates our value proposition and addresses customer pain points.
• Marketing Automation & CRM Integration: Design and execute lifecycle campaigns, retargeting flows, and ABM programs using tools like Lemlist, Mailchimp, or Hubspot. Ensure seamless lead capture and handoff to Sales.
• Analytics & Insights: Set up dashboards and track campaign metrics. Derive insights to inform real-time campaign adjustments and strategic decisions.
• Retention & Loyalty: Design remarketing, reactivation, and customer nurture campaigns to increase LTV and reduce churn.
  

Tools You'll Work With

• Google Ads, LinkedIn Ads, Meta Ads Manager
• Google Analytics (GA4), Hotjar, UTM tracking
• Mailchimp, Lemlist, Hubspot, Bitrix24
• Webflow, Notion, Slack, Google Sheets
• (Bonus): Taplio, Rb2b, Chatgpt/ Perplexity, others
  

• Have 5 - 7 years of experience in digital marketing, demand generation, or B2B SaaS growth
• Think in funnels, speak in metrics, and dream in conversion rates
• Know how to turn customer pain points into high-performing campaigns
• Are comfortable owning performance targets like CPL, CAC, and ROAS
• Stay updated on the latest trends in digital marketing, tools, and algorithms
• Communicate clearly, write well, and enjoy working in cross-functional teams
• Want to grow in a high-impact role where results are visible and celebrated
  

Why Join Datakrew?

• Be part of upcoming and modern industries like EV and ESS
• Work with a global client base across fleet operators, insurers, and OEMs
• Join a tight, high-trust team that values initiative and transparency
• Opportunity to scale Datakrew’s brand and impact from the ground up