Digital Marketing Specialist

Location : Ramesh Nagar Salary : 25k-40k Profile : Digital marketing specialist Experience : 2-4 years Timing : 10am-06:30pm 6 days working Job Summary: We are seeking a results-driven and analytical Digital Marketing Specialist to develop, implement, and manage marketing campaigns that promote our brand, products, and services. The ideal candidate will have hands-on experience in SEO, SEM, social media, content marketing, and analytics, and will be responsible for increasing web traffic and improving conversion rates. Key Responsibilities:  Plan and execute digital marketing campaigns across multiple channels including Google Ads, Facebook, Instagram, LinkedIn, email marketing, and more.  Monitor and analyze website traffic, conversion rates, and other key metrics using tools like Google Analytics, Google Search Console, and HubSpot.  Optimize content for SEO and performance across search engines.  Manage and grow the company’s social media presence.  Create, test, and improve landing pages, email campaigns, and paid ads.  Collaborate with the design, sales, and content teams to produce high-quality campaigns and marketing assets.  Research market trends and competitor strategies to identify new growth opportunities.  Report on performance and make data-driven recommendations for improvement. Requirements:  Bachelor’s degree in Marketing, Digital Media, Communications, or related field.  Proven experience in digital marketing or similar roles.  Strong understanding of digital marketing channels, strategies, and tools.  Hands-on experience with Google Ads, Facebook Business Manager, SEO tools (e.g., SEMrush, Ahrefs), and email marketing platforms.  Proficiency in Google Analytics, Tag Manager, and reporting dashboards.  Knowledge of HTML/CSS basics is a plus.  Strong analytical skills and attention to detail.  Excellent written and verbal communication skills. Job Types: Full-time, Permanent Pay: ₹25,000.00 - ₹40,000.00 per month Benefits: Health insurance Paid sick time Provident Fund Schedule: Day shift Supplemental Pay: Performance bonus Experience: Digital marketing: 2 years (Preferred) PPC Campaign Management: 2 years (Preferred) SEO: 1 year (Preferred) Work Location: In person