Digital Marketing Specialist

Job Title: Paid Ads Expert (Full-Time | Hybrid | Night Shift – US Time Zone)

Location:

Company:

About ConnectedStars

ConnectedStars is a global talent network and consulting platform that connects top professionals with leading organizations worldwide. We specialize in building teams that deliver measurable business impact through innovation, strategy, and execution.

Paid Ads Expert

Position Overview

The Paid Ads Expert will be responsible for the end-to-end management of performance marketing campaigns across Google Ads, Meta Ads (Facebook/Instagram), LinkedIn Ads, and YouTube. You will work closely with cross-functional teams to design, execute, and optimize campaigns that drive business growth and ROI.

This role requires strong analytical skills, a creative mindset, and proven expertise in managing advertising budgets at scale.

Key Responsibilities

Campaign Strategy & Management

• Design and execute comprehensive paid media strategies to support lead generation, sales, and brand growth.
• Launch and manage campaigns across Google Ads (Search, Display, Shopping, YouTube), Meta Ads, and LinkedIn Ads.
• Develop and manage both acquisition and retargeting campaigns to nurture prospects through the funnel.

Optimization & Analysis

• Perform A/B and multivariate testing on creatives, copy, and landing pages.
• Optimize campaigns daily to improve CTR, CPC, ROAS, CPA, and conversion rates.
• Monitor performance dashboards and provide actionable insights.

Reporting & Insights

• Deliver detailed campaign performance reports on a weekly and monthly basis.
• Present data-driven recommendations to stakeholders to enhance marketing ROI.
• Ensure proper implementation of tracking, pixels, and analytics tools.

Collaboration

• Work closely with content, design, and strategy teams to produce high-performing ads.
• Partner with global stakeholders to align campaigns with business objectives.
• Stay ahead of industry updates, platform changes, and competitive benchmarks.

Required Skills & Experience

• 3–5 years of experience managing paid advertising campaigns across multiple platforms (Google, Meta, LinkedIn, YouTube).
• Proven ability to manage medium-to-large budgets with measurable ROI.
• Expertise in PPC, retargeting, display campaigns, and conversion rate optimization.
• Strong proficiency in Google Analytics, Tag Manager, Ads Manager, and reporting tools.
• Excellent analytical skills and ability to translate data into actionable strategies.
• Strong English communication skills (written and verbal).
• Ability to work

  night shifts aligned with US business hours (mandatory)

  .

Preferred Qualifications

• Certifications in Google Ads, Meta Blueprint, or LinkedIn Ads.
• Experience with both B2B and B2C campaigns.
• Agency background with multi-account management experience.
• Familiarity with marketing automation and CRM platforms.

Success Metrics

• Achievement of campaign ROI and ROAS targets.
• Reduction in CPA and improvement in CPC benchmarks.
• Delivery of consistent lead and conversion quality.
• Timely and actionable reporting for stakeholders.

How to Apply

Apply directly through LinkedIn Easy