Digital Marketing Specialist

4 years

0 Lacs

Posted:7 hours ago| Platform: Linkedin logo

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Work Mode

On-site

Job Type

Full Time

Job Description

About the Role

Digital Marketing Executive

Key Responsibilities

  • SEO / AEO / GEO Execution

  • Implement on-page and off-page SEO activities.
  • Optimize content for traditional search, AI-driven answer engines, and generative platforms.
  • Conduct keyword research, site audits, and competitor tracking.
  • Social Media Management

  • Assist in creating and scheduling posts across social channels (LinkedIn, Instagram, Twitter, Facebook, etc.).
  • Monitor engagement and support in community interactions.
  • HubSpot & Marketing Automation

  • Execute HubSpot workflows, email campaigns, and reports.
  • Maintain CRM hygiene and support lead nurturing activities.
  • Paid Campaigns Support

  • Assist in setting up, running, and monitoring campaigns on Google Ads, LinkedIn Ads, and Meta Ads.
  • Track budgets and report on performance metrics.
  • Reporting & Optimization

  • Pull data from Google Analytics, HubSpot, and ad platforms.
  • Share reports and insights with the marketing team for ongoing improvements.

Requirements

  • 3–4 years of hands-on digital marketing experience.
  • Working knowledge of

    SEO, AEO, GEO, HubSpot, Google Ads, and social platforms

    .
  • Strong execution and coordination skills.
  • Basic analytical and reporting skills.
  • Good written and verbal communication.

Nice to Have

  • Google Ads or HubSpot certification.
  • Exposure to content marketing or blog optimization.
  • Experience with basic design tools (Canva, Photoshop, etc.) for creatives.

What You’ll Gain

  • Opportunity to work on

    end-to-end execution

    of digital campaigns.
  • Hands-on experience with the latest tools and marketing platforms.
  • Exposure to global B2B campaigns and client projects.
  • A collaborative, supportive work environment with learning opportunities.

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