Digital Marketing Specialist

Job Description

About Us Carbelim® is a climate tech startup focused on innovating in carbon capture and fighting climate change with sustainable solutions. We are dedicated to developing cutting-edge technologies that address global environmental challenges. Join us in our mission to create a greener planet through advanced climate solutions. About the Role We are seeking a passionate and skilled SEO & Social Media Marketing Executive to lead our organic growth and digital brand visibility efforts. This role is ideal for a creative and analytical marketer with 3–7 years of experience in SEO, content-driven marketing, and social media strategy. You’ll be responsible for building and managing our online presence, increasing website traffic, and engaging our community through mission-aligned storytelling and campaigns. Key Responsibilities Organic Social Media Marketing: Develop, execute, and manage social media strategies across LinkedIn, Instagram, Twitter, and other relevant platforms to build brand awareness and engagement. SEO Strategy: Plan and implement effective on-page and off-page SEO strategies to increase organic website traffic and search engine rankings. Content Collaboration: Work closely with content creators to produce engaging, SEO-optimized content for web, blog, and social platforms. Performance Analytics: Monitor and analyze digital performance using tools like Google Analytics, Search Console, SEMrush, and Meta Business Suite; generate actionable insights and reports. Community Engagement: Build and engage with a climate-conscious online community, responding to comments, DMs, and inquiries. Digital Trend Monitoring: Stay up-to-date on industry trends in digital marketing, cleantech, and sustainability to keep Carbelim at the forefront of innovation. Qualifications & Skills Experience: 3–7 years of proven experience in digital marketing, with a strong focus on social media marketing and organic marketing strategies. SEO Expertise: Deep understanding of search engine optimization, keyword research, link building, and technical SEO. Tools Proficiency: Hands-on experience with digital tools such as Google Analytics, SEMrush, Ahrefs, Moz, Meta Business Suite, Canva, and others. Content Mindset: Strong sense of storytelling and visual communication tailored to environmental and tech-savvy audiences. Analytical Thinking: Ability to interpret data to inform decisions and optimize content performance. Collaboration: Excellent communication and teamwork skills; ability to work cross-functionally with content and tech teams. Preferred Qualifications Educational Background: Bachelor’s degree in Marketing, Communications, Environmental Studies, or related fields. Industry Experience: Experience in startups, cleantech, or sustainability-driven sectors is a strong plus. Creative Skills: Basic design or video editing capabilities using tools like Canva, Adobe Express, or similar. CMS Familiarity: Experience with WordPress or other content management systems. Salary Competitive, commensurate with experience and qualifications. Job Types: Full-time, Permanent Pay: ₹20,000.00 - ₹25,000.00 per month Benefits: Health insurance Schedule: Monday to Friday Weekend availability Work Location: In person