Digital Marketing Specialist

Job Title: Accountant – Digital Marketing Specialist

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About Bootstart Coworking:

Bootstart is a leading provider of coworking spaces across Pune, offering thoughtfully designed workspaces for startups, freelancers, and enterprises. We are on a mission to empower businesses by providing cost-effective, professional, and flexible office solutions.

About the Role:

strategic, creative, and results-driven Marketing Specialist

Key Responsibilities:

Content & Brand Marketing:

• Plan and implement a content strategy that aligns with Bootstart’s marketing goals.
• Create compelling content across platforms – blogs, emails, social media, event listings, and success stories.
• Develop and maintain an engaging social media presence (Facebook, Instagram, LinkedIn).
• Coordinate with designers, videographers, and freelancers to produce high-quality visual content.
• Create and schedule posts using Zoho Social and run email campaigns via Zoho Campaigns.
• Craft internal and external communication, brochures, and pitch decks to support sales and brand positioning.

Performance Marketing & SEO:

• Plan and manage paid ad campaigns across Google Ads, Facebook Ads, and Instagram to boost awareness and conversions.
• Execute SEO strategies to improve search visibility through on-page optimization, keyword targeting, backlink building, and content enhancements.
• Analyze and optimize SEM/SEO campaigns for higher ROI and quality leads.
• Monitor website performance metrics including page speed, engagement, bounce rates, and traffic sources using tools like Google Analytics and Search Console.
• Work with the development team for content optimization, URL structuring, and technical SEO improvements.

Required Skills & Qualifications:

• 2–4 years of experience in marketing (with strong exposure to both content and performance marketing).
• Proven experience managing SEO, SEM, Google Ads, and social media marketing.
• Excellent content writing and storytelling ability.
• Hands-on experience with tools like Zoho Marketing Suite, Canva, Google Ads Manager, Google Analytics.
• Knowledge of keyword research, backlink strategies, and on-page SEO techniques.
• Familiarity with email marketing tools and automation workflows.
• Strong communication, project management, and organizational skills.
• Creative mindset with analytical thinking and a passion for community engagement.

Why Join Us?

• Opportunity to build and lead marketing initiatives for a rapidly growing coworking brand.
• Creative freedom and strategic ownership of digital marketing initiatives.
• Collaborative and inclusive work environment.
• Competitive salary and benefits package.
• Access to Bootstart coworking spaces and an engaging entrepreneurial community.

How to Apply:

hr@bootstart.in